Touchpoints are vital to your digital marketing strategy because they are the points of contact between your brand and your customers. They are the places where your customers can interact with your brand, and where you can deliver your marketing messages/stories.
Many small businesses will put together bland content with little or no thought to the need for customer touchpoints (or how many may be necessary to meet their marketing goals). It’s critical that a small business owner or marketing manager take the time to think through and pivot their marketing strategy to include these customer touchpoints to ensure they are successful.
In this blog you’ll learn:
- Exactly what are digital marketing touchpoints?
- How do touchpoints affect the customer journey?
- How do touchpoints affect your digital marketing strategy?
- How does Problem Solver’s Consultants assist clients in building more effective touchpoints?
What are the Types of Customer Touchpoints?
There are three types of customer touchpoints: online, offline, and phone. Each one is important in its own way and each one has its own advantages and disadvantages. Online touchpoints are the most common. They’re where your customers interact with you on your website or through your social media channels.
Offline touchpoints are where your customers interact with you in person, such as in your store or at an event. Phone touchpoints are when your customers interact with you over the phone. They can be for customer service, sales, or support. Each type of customer touchpoint has its own advantages and disadvantages. It’s important to understand them and to use them to your advantage.
Touchpoints can include your website, your social media profiles, your email marketing messages, and your marketing campaigns. Another important touchpoint for your business would be the creation of a blog. Now you need to create a plan for how you will use each of these touchpoints to reach your customers and promote your brand.
How Do Customer Touchpoints Affect the Customer Journey?
A touchpoint is any point of contact between a customer and a company. As we discussed before touchpoints can be digital, such as a website or social media, or physical, such as a store or call center. Touchpoints can be positive or negative and can affect the customer’s journey, or experience, with a company. A positive touchpoint can make a customer more likely to return and a negative touchpoint can make a customer less likely to return. Touchpoints are an important part of the customer journey and should be considered when designing a customer experience.
Pro Tip: A good rule of thumb is to include at least 7 touchpoints in your digital marketing strategy.
Also, take the time to put together a Customer Journey Map which can help you visualize the steps your customers take as they become lifelong customers of your brand.
Each touchpoint should be:
- Consistent with the overall customer experience
- Contribute to a positive journey
- Written to follow proper brand guidelines
- Designed to express the same overall tone and voice
For a free audit of your customer touchpoints, contact us today!
How do Touchpoints Affect Your Digital Marketing Strategy?
Your digital marketing strategy will be greatly influenced by the number and type of touchpoints you have. A touchpoint is any interaction that a customer has with your brand. It could be a website visit, a phone call, a social media interaction, or an email. The more touchpoints you have, the more opportunities you have to connect with your customers.
You need to make sure that all of your touchpoints are working together to create a cohesive customer experience. Make sure that all of your marketing channels are aligned and that the messaging is consistent. The goal is to create a seamless customer experience that will keep them coming back for more.
Customer Touchpoints are vital to your digital marketing strategy because they are an effective way to reach and engage your customers. They can help you build a relationship with your customers and keep them informed about your brand. Touchpoints can also be used to gather feedback from customers and to improve your marketing efforts.
How Problem Solver’s Consultants Can Help You Improve Your Digital Marketing Strategy
Problem Solver’s Consultants has years of successful digital marketing and design experience and has staff who love what they do so we are always exceeding our client’s digital marketing and content creation expectations. We provide the highest-quality copywriting and digital marketing services while charging less than what it would take to hire a full-time intern. We truly care about your success and driving positive results for your business. Gain an understanding of what it’s like to work with Problem Solver’s Consultants.
Hiring Problem Solvers Consultants will help you:
- Focus on running your business
- Work with experts
- Stay competitive in your industry online
- Understand and get measurable results
- Cut down on overall costs
- Create effective customer feedback surveys to gauge the results of your digital marketing campaigns