How does social media impact lead generation?
Social media marketing means creating content to promote your products, services and business on platforms such as Facebook, Instagram, Twitter and LinkedIn. It means tailoring content to specific social platforms and audiences to increase brand awareness and generate leads.
It’s all about meeting your target audience on their social platforms where they interact with others and spend their free time watching videos, reading articles and blog posts, liking photos and more. All with one main goal in mind—lead generation.
Collecting leads on social media helps you find people that are interested in your brand. It helps you stay in touch with potential customers to make special offers or share news.
The impacts of social media marketing on lead generation
There are many reasons all businesses, small and large, should use social media marketing. The first is to increase brand awareness.
There are 3.2 billion people around the world on social media. Sharing content about your business not only introduces your brand to people who may not know who you are, but boosts engagement as well. You can use social media marketing to drive traffic to your website to promote a product or service, generate leads and more.
Second, social media marketing help you build relationships with your customers. Creating conversations online is an easy way to build relationships with your potential, new and existing customers. This is easily done by interacting with them on your posts, responding to questions, asking for feedback and responding to comments.
What does lead generation mean?
So, let’s say you’re online sharing content, actively posting and marketing directly to your audience on social platforms. This means you are participating in lead generation. Because in simple terms, lead generation just means doing anything online to help collect new leads.
A lead is anyone that gives you information that you can use to follow up with them such as their name, email address, phone number, employer, etc.
The process of lead generation takes place in three phases:
- Lead generation
- Lead nurturing
- Lead converting
Once you generate leads, you will need to nurture them through the sales journey or sales cycle. This can be done with email campaigns, direct phone calls, ads and more. The final stage of this actually converting them into paying customers.
The most common question we get asked is “what is the best platform to collect leads?”
The answer is always whichever platform your customers use. Most would agree that Facebook is always a great option for social media lead generation.
How to get more leads on social media
There are many simple things you can do right now to help boost lead generation and conversion on social media. Here are a few…
- Optimize your profile. Make sure your profile is up-to-date and gives customers a way to contact you, sign up for your newsletter, shop and more. Create call to action buttons on your business pages (on Facebook/LinkedIn) such as Book Now, Call Now, Buy Now, etc. When these aren’t available, add links to your bio (for instance on Instagram).
- Create interesting content. Create compelling content that people want to click on. Interesting blog posts, photos, videos or product offers. And whatever it is that is click-worthy, make sure you have a place for people to click. Once they click, make sure you have a place for them to land—a landing page that is simple and easily scannable. If someone is expecting to find information or a product from a specific link, make sure it is there. The landing page should be visually appealing, simple and provide a clear path. If there is a form, keep it short.
- Run social ads. Use ads to boost lead generation. Offer discount codes or personalized offers.
- Offer enticing incentives. Give people a reason to interact with you and share your content. Holding a social media contest or sweepstakes is an easy way to collect new leads because most contests will require participants to fill out a form.
Are you ready to boost your lead generation? Our team at PSC can help you with optimizing your profiles, creating content, creating and running digital ads, building landing pages, running campaigns and reporting on all of the above.