About us

Knowledgeable, Reliable

Digital Marketing Experts

Since 2013, Problem Solver's Consultants has helped small businesses in West Virginia, Pennsylvania, Ohio and across the country build and carry out digital marketing plans that last. In 2026, the SBA named us the West Virginia Rural Small Business of the Year.

Our Story

Digital marketing was being overrun by fly-by-night marketers. They took big money from small business owners and produced nothing but vanity metrics and long contracts. Mike Ruffing saw it happen to business owners he knew and respected.

Mike is a Penn State graduate who spent years in marketing with Fortune 500 companies like Circuit City and Advance Auto Parts. He had seen what disciplined, data-driven marketing could do. In 2013, he took what he learned and scaled it down into affordable, practical strategies that any local small business could use. He started Problem Solver's Consultants in Buckhannon, West Virginia, with a simple promise: tell us what you want, and we'll make it happen.

Since then, we've grown into a full team of strategists, copywriters, graphic designers and website developers. We've kept learning and adapting as the digital landscape changes, from Facebook's early days to today's AI-powered search. Our clients include insurance agencies, medical practices, tutoring franchises, inns, event venues, contractors and many others. What hasn't changed is the promise.

How We Work, in 4 Steps

Discover: We learn your business, customers, competitors and goals on a free strategy call.
Plan: We build a written digital marketing strategy that fits your budget and priorities.
Execute: Our team carries out the plan every month, including content, social, ads, email, websites and automation.
Measure and improve: Monthly meetings and plain-English reports show what's working, and we adjust from there.

Our Values

No get-rich-quick schemes. We don't break platform terms of service or use bots to fake engagement. If that's what you want, we aren't the right company.
Straight talk. We tell you what's working and what isn't, from the first proposal through every monthly report.
Small business first. Our services and pricing are built for Main Street, not Wall Street.
Always learning. Our team is trained and certified by Google, Meta, HubSpot, SEMrush, Hootsuite, Constant Contact and more.
Responsiveness. Our clients consistently mention how quickly we answer. We take that seriously.
Community. We're proud to be a West Virginia business helping other rural and small-town businesses compete.

What Our Clients Say

"Mike and his team are always very quick to respond and stay up to date on the latest in the digital marketing industry."
Bill Treener, Google review

"They listen to my concerns each monthly meeting and work with me on getting my goals accomplished."
Alyssia Anderson, Google review

Want to Know How We'd Help Your Business?

Book a free call, and we'll show you where your marketing is losing customers and how to fix it.

Book a Free Call Call 412-812-2757 Meet our team