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When you evaluate your email marketing results, you’re likely checking things like opens and clicks. But did you know that to understand the full impact of your emails and how they are impacting your business growth, you need to dig deeper? Email marketing has an...
Do you know what can happen when your digital marketing is done wrong? Digital marketing today, when done correctly, can virtually grow your business by itself. Your email campaigns, paid online ads, and social media accounts can bring in new customers, nurture your...
Facebook changed its reporting and relevance scores again! Before you freak out the new metrics should help out all advertisers if they know what to look for. Facebook has had relevance scores for the past few years to show advertisers where they rank compared to...