Facebook changed its reporting and relevance scores again! Before you freak out the new metrics should help out all advertisers if they know what to look for. Facebook has had relevance scores for the past few years to show advertisers where they rank compared to...
Towards the end of January 2019 Facebook quietly announced a change/addition to their dynamic ads, adding Automotive Inventory Ads. These dynamic ads are perfect to target people who are in the market to purchase a new vehicle. They use linked information using your...
Instagram has over 1 billion active users, its advertising business is exploding and some argue that the popularity of Instagram Stories dominates over Snapchat. For small businesses, large corporations, influencers, and other users alike, Instagram is a powerful...
Post by: Mekelle Bess The business world is rapidly changing and growing. So naturally, the digital marketing and social media tools we implement are evolving as well. When it comes to digital tools for small business, understanding everything and deciding what you...
How to Implement an Effective Marketing Funnel If you’ve spent any time researching or working in analytics, website or digital marketing, then you’re probably familiar with the term “marketing funnel.” But what is a marketing funnel? And how can it help you? When we...
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