Problem Solver’s Consultants see businesses get bogged down in irrelevant and non-sensical data points that cloud the real story behind the data in their business. As a business, it is essential to clearly understand your analytics and tracking.
Problem Solver’s Consultants considers 2022 to be a year to remember. We’ve been challenged and proven capable of rising to meet our clients’ expectations amid a changing economy and shifting customer sentiments. With the ever-evolving digital marketing landscape, brands must stay ahead of the curve to remain competitive. In 2023, brands should market to their customers by continuing to do what works and also look into leveraging the power of personalization.
It is vital to track key performance indicators (KPIs). They are used to measure a company’s success and progress.
Tracking the wrong KPIs or incorrectly configuring them can spell doom for a growing business looking to get its marketing strategy back on track.
By tracking KPIs, businesses can identify areas where they need to make changes to improve their performance.
Let’s set your small business up for success by tracking these 4 Key KPIs!
Wondering why your marketing strategy is suffering? Have you considered adjusting your touchpoints to align with your digital marketing?
Touchpoints are vital to your digital marketing strategy because they are the points of contact between your brand and your customers. They allow for you to incorporate your message/story with what ever platform the potential customer interacts with.