If you’re a business owner, you’ve probably heard that blogs are a great way to promote your company. But what are they, and why are they so beneficial? Blogs are essentially online journals that businesses can use to share news, thoughts, and ideas with their customers and followers. 

Blogs are a great way to connect with your audience and keep them up-to-date on what’s going on with your company. Plus, they can help you improve your search engine ranking, since Google likes websites that are updated frequently. If you’re not sure whether a blog is right for your business, consider the following: -Do you have something interesting to share?

In this blog you’ll learn: 

  • 3 reasons why blogs are important for your business’ success 
  • Why keyword research and SEO is the backbone of a great blog
  • How many blogs and how frequently you should be posting per month
  • Measuring a blogs success and what a good blog looks like (and a poorly written one)
  • How Problem Solvers Consultants can help you create a killer content marketing strategy

3 Reasons Why Blogs Are Important For Your Business’ Success 

Search Engine Optimization: Getting The Right Readers with Keyword Research 

One of the most important steps before writing a blog is writing a good outline that is based upon detailed search engine optimization through impeccable keyword research. This is the process of identifying the keywords that people are likely to use when searching for information on a particular topic. Once you know what these keywords are, you can use them throughout your website and other marketing materials to help ensure that your business is visible to the right readers.

What Effective Keyword Research Looks Like

In order to create a successful SEO strategy (this is the first step in content marketing and finding the best blog topics), it’s necessary to do good keyword research. This means finding the right keywords to target and then using them in the right places on your website. But what makes good keyword research? 

There are a few things to consider when looking for good keywords. First, you need to think about what your target audience is looking for. What are they searching for on Google? You can use Google’s Keyword Planner to find out. You also need to think about the competition for those keywords. How competitive is the keyword? How many other websites are targeting it? You also need to consider the searcher’s

Consistent Posting Is Extremely Important 

If you want to be successful with a blog, you have to post consistently. This means posting new content on a regular basis. You may be wondering how often you should post. There’s no one answer to this question because it depends on your blog and your audience. However, you should aim to post at least once a week. If you can’t commit to this, you’re better off not starting a blog at all.

Consistent posting means: 

  • You post a blog at about the same time each time you post
  • Keep your readers on a predictable schedule; post on the same day, every week 
  • Post on equal number of days apart from your previous blog(s)
  • Write as much content as is necessary; at the same time avoid overloading your users with too many blogs  

For a free content marketing audit, contact us today!

Great Copy Converts Cautious Readers

Copywriting is the art of persuasion. It’s a skill that can be used to convince people to buy a product, sign up for a service, or even vote for a candidate. But, copywriting isn’t about being pushy or manipulative. It’s about understanding your audience and crafting a message that’s relevant to them. 

If you want to learn how to write great copy, you need to understand the principles of persuasion. These principles are based on the psychology of human behavior. When you understand how people think and what motivates them, you can create copy that speaks to their needs and desires. 

5 Simple keys to great copywriting include making your blogs: 

  • Engaging: focus on the benefits your readers care about 
  • Credible: great copy avoids the hype and shows how your product can make its users lives’ exponentially better without sounding too salesy or unbelievable 
  • Clear: ensure your copy is easy to read, understand, and quickly digest
  • Concise: use as few words as possible to get the point across to your reader
  • Persuasive: encourage your readers to take action (convert, convert, convert!)

Results Matter: What Separates The Good Blogs vs. Bad Blogs

Content matters. Interesting content converts. A lot more than crap. When you are writing a content strategy, you need to have selected the right content clusters and topics your readers care about. Depending on where your customer is at in your buying process, your blogs should attempt to provide quality information or help them get closer to finding the solution to the problem they’re facing and, ultimately, explain why your product fills the gap or is better than your competitor’s. 

What Makes a Good Blog? 

Good blogs follow a predictable format and can be written without too much hassle once you have some practice and know the subject matter. There are many things that make a good blog, but a few key things are important to keep in mind. The first is that the blog should be interesting, informative, and entertaining. It should also be well-written, with good grammar and spelling. The blog should also be updated regularly, with new content added at least once a week.

Here are a few key goal posts you’ll want to make sure your content hits: 

  • Free of grammar and punctuation errors
  • Keep your blogs above 800 words (preferably more than 1200)
  • Ensure your blogs contain plenty of headlines (h1, h2, and h3) tags which incorporate your target key phrases
  • Use a healthy (2-3) amount of Calls To Action throughout your content 
  • Break up your paragraphs (we’re not writing technical articles, here) 
  • Writing in the same tone of voice and using the same level of vocabulary (use words your users understand)

Why Bad Blogs Fail

In the world of blogging, there are good blogs and then there are bad blogs. What makes a bad blog? A bad blog is one that is poorly written, has little or no content, is not updated regularly, and is not user-friendly. A bad blog can be a major turn-off for potential readers and can damage a blogger’s credibility. So, before you start blogging, make sure your blog is up to par and will be a positive reflection of you and your business.

A few hallmark features of bad blogs include: 

  • < 400 words per blog 
  • Bad blogs avoid (or poorly inserted) SEO keywords 
  • Lack of thought-out content 
  • Blog content riddled with errors and grammar snafus (Hint: Install Grammarly’s Free or Paid Version
  • Calls-To-Action are non-existent
  • Blog seems to be speaking to a completely different target audience

Blogs Are Another Critical Touchpoint in the Users Journey For Small Businesses

Blogs can play an important role in the overall success of small businesses by helping to create a connection with customers and providing valuable content. In order to be successful, small businesses need to create an effective online presence that engages customers and drives them to take actions such as visiting the business website, making a purchase, or subscribing to a newsletter. 

A blog can be a critical part of this online presence by helping to create a connection with customers and providing valuable content that can help to attract new customers and keep existing customers coming back.

How Problem Solvers Consultants Guarantees Blog Consistency & Fair Costs

Problem Solvers Consultants excels at finding the right topic clusters your users are interested in reading and writing content that ensures conversion is the action they’ll want to take at the end of reading your blogs. 

Problem Solvers Consultants has a staff full of writers experienced in writing both short and long-form content and who love what they do so we are always exceeding our client’s content expectations. We provide the highest-quality copywriting and blog services while charging less than what it would take to hire a full-time intern. We truly care about your success and driving positive results for your business. 

Hiring Problem Solvers Consultants will help you: 

  1. Focus on running your business 
  2. Work with experts  
  3. Stay competitive in your industry online 
  4. Understand and get measurable results 
  5. Cut down on overall costs

Do You Need Content Written or Content Strategy Assistance? Book a Meeting Now