Facebook changed its reporting and relevance scores again! Before you freak out the new metrics should help out all advertisers if they know what to look for. Facebook has had relevance scores for the past few years to show advertisers where they rank compared to...
Towards the end of January 2019 Facebook quietly announced a change/addition to their dynamic ads, adding Automotive Inventory Ads. These dynamic ads are perfect to target people who are in the market to purchase a new vehicle. They use linked information using your...
Billboard advertising vs. digital marketing: how to effectively market your business by: Mekelle Bess Billboards are an effective way to brand your business. They are a great way to build a lot of local brand awareness because they are large, visually impactful and...
Digital Marketing for Small Business is Critical To Your Success I am often asked about digital marketing for small business and how it can help them grow. My response is very simple. Digital marketing has created a level playing field between large corporations and...
With all of the chaos and turmoil happening around Facebook and the public’s privacy concerns digital marketing has been reeling in its wake. Changes to Facebook’s custom audiences was the most recent casualty. The functionality of custom audiences...
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