by Mekelle Bess | May 14, 2019 | Digital Marketing, Email Marketing
When you evaluate your email marketing results, you’re likely checking things like opens and clicks. But did you know that to understand the full impact of your emails and how they are impacting your business growth, you need to dig deeper? Email marketing has an...
by Mekelle Bess | May 2, 2019 | Digital Marketing, Social Media Marketing
Do you know what can happen when your digital marketing is done wrong? Digital marketing today, when done correctly, can virtually grow your business by itself. Your email campaigns, paid online ads, and social media accounts can bring in new customers, nurture your...
by Mike Ruffing | Apr 23, 2019 | Digital Marketing, Facebook, Facebook Ads, Social Media Marketing
Facebook changed its reporting and relevance scores again! Before you freak out the new metrics should help out all advertisers if they know what to look for. Facebook has had relevance scores for the past few years to show advertisers where they rank compared to...
by Mike Ruffing | Apr 19, 2019 | Digital Marketing, Facebook, Facebook Ads
Towards the end of January 2019 Facebook quietly announced a change/addition to their dynamic ads, adding Automotive Inventory Ads. These dynamic ads are perfect to target people who are in the market to purchase a new vehicle. They use linked information using your...
by Mike Ruffing | Apr 18, 2019 | Digital Marketing, Instagram, Social Media Marketing
Instagram has over 1 billion active users, its advertising business is exploding and some argue that the popularity of Instagram Stories dominates over Snapchat. For small businesses, large corporations, influencers, and other users alike, Instagram is a powerful...
by Mike Ruffing | Apr 9, 2019 | Digital Marketing, Digital Marketing Tools, Social Media Marketing
Post by: Mekelle Bess The business world is rapidly changing and growing. So naturally, the digital marketing and social media tools we implement are evolving as well. When it comes to digital tools for small business, understanding everything and deciding what you...
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