5 Steps to Reviewing Your Facebook Ad Performance You’ve published your Facebook ad campaign. Now what? If you’re like most, you check it off your to-do list and focus on other things while it runs. But the truth is, if you’re not analyzing data and optimizing...
Social media isn’t just for connecting with friends and family. It has become a mainstream way for businesses to increase awareness, boost brand visibility, connect with customers and convert prospects. 2.7 billion people around the globe use social media, so...
So much of digital marketing is analyzing and measuring the results. For example, if you’re running online marketing campaigns and tracking the traffic on your website, you need to be able to prove exactly which ads, tweets, or posts worked and which ones didn’t....
If you own a business or are an employee of one, then you probably have a profile on LinkedIn. I like to think of LinkedIn as the Facebook of business, recruiting, marketing, networking and so much more. If you’ve dabbled in social media or digital marketing before,...
Are you ready for the upcoming holiday shopping frenzy to begin? Do you have high sales goals to hit before the end of the year? There’s no better time to start planning and running your holiday digital marketing campaigns. The season’s busiest shopping days are just...
Have you ever clicked on an email and then started getting ads from that company on your social media? Ever Googled something only to see ads appear randomly on Facebook or Instagram? It’s happened to all of us and nowadays, it happens almost daily. This is because...
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