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UTM Codes: What They Are and How to Use Them to Understand Your Website Traffic

UTM Codes: What They Are and How to Use Them to Understand Your Website Traffic

by | Dec 24, 2019 | Digital Marketing, Digital Marketing Tools, Email Marketing, Facebook, Facebook Ads, Google Ads, Instagram, LinkedIn, Social Media Marketing

So much of digital marketing is analyzing and measuring the results. For example, if you’re running online marketing campaigns and tracking the traffic on your website, you need to be able to prove exactly which ads, tweets, or posts worked and which ones didn’t....
Preparing for Holiday Sales with Digital Marketing Campaigns

Preparing for Holiday Sales with Digital Marketing Campaigns

by | Nov 26, 2019 | Digital Marketing, Digital Marketing Tools, Facebook, Facebook Ads, Google Ads, Holiday Sales, Instagram, LinkedIn, Social Media Marketing

Are you ready for the upcoming holiday shopping frenzy to begin? Do you have high sales goals to hit before the end of the year? There’s no better time to start planning and running your holiday digital marketing campaigns. The season’s busiest shopping days are just...
How to effectively integrate your email marketing and social media campaigns

How to effectively integrate your email marketing and social media campaigns

by | Nov 12, 2019 | Digital Marketing, Digital Marketing Tools, Email Marketing, Facebook, Facebook Ads, Google Ads, Instagram, LinkedIn, Social Media Marketing

Have you ever clicked on an email and then started getting ads from that company on your social media? Ever Googled something only to see ads appear randomly on Facebook or Instagram? It’s happened to all of us and nowadays, it happens almost daily. This is because...
Don’t let your nonprofit be non-existent online. Here is a 5-step plan to execute digital marketing strategies that work.

Don’t let your nonprofit be non-existent online. Here is a 5-step plan to execute digital marketing strategies that work.

by | Aug 27, 2019 | Digital Marketing, Digital Marketing Tools, Email Marketing, Facebook, Facebook Ads, Google Ads, Instagram, LinkedIn, Social Media Marketing

Raising funds and getting donations as a non-profit has changed dramatically over the last decade. What used to be phone calls, knocking door to door, and networking in person has turned into almost all digital efforts such as creating email campaigns, landing pages,...