If you’re in the business of CBD, then you know that marketing your brand can be a challenge. There are a lot of rules and regulations to follow, and it can be difficult to get your message out there. But with a little creativity and perseverance, you can reach your target audience and grow your business. But what’s the best way to market your CBD business? There are a lot of different options out there, but it really depends on what you’re trying to achieve. Are you looking to reach a specific audience?
Or are you trying to build general brand awareness? There are a lot of different marketing channels you can explore, but some of the most effective ones include content marketing, social media marketing, and email marketing. Content marketing is all about creating helpful, informative, and engaging content that will appeal to your target audience. You can use blog posts, infographics,
In this blog you’ll learn:
- Recent laws & regulations regarding cannabis/CBD marketing
- How to build a social media following for your CBD business
- How to use email marketing to gain subscribers and exceed your sales goals
- Why Problem Solvers Consultants is the best choice to help you market your Cannabis/CBD business
Book a Meeting with us to discuss how to enhance your marketing plan to gain brand recognition and increase your customer base.
Recent Laws & Regulations
Navigating the world of CBD business marketing can be tricky, especially when it comes to laws and regulations. Keeping up with the latest changes can be a full-time job in itself, so it’s important to know where to turn for reliable information. Fortunately, there are a few key resources that can help keep you up-to-date on the latest CBD business marketing laws and regulations.
The Federal Trade Commission‘s website is also a valuable resource, as they offer guidance and press releases on the latest policies and oversight issues facing CBD businesses. Staying on top of the ever-changing laws and regulations surrounding the shifts in trends of state and federal CBD legislation can make or break your business.
5 Simple Ways To Effectively Market Your Cannabis/CBD Business
Step #1. Invest in Targeted Search Engine Optimization
CBD businesses are those that produce or sell cannabidiol products. Cannabidiol is a non-psychoactive compound found in cannabis. CBD businesses are growing in popularity as more people learn about the potential health benefits of CBD. However, because CBD is a new industry, there is a lot of competition. This is why it’s so important to make sure your CBD business is visible online.
One of the best ways to do this is through search engine optimization. Search engine optimization is the process of making your website more visible on search engine results pages. This can be done through keyword research, optimizing your website for search engines, and creating quality content.
- Craft a more compelling offer
- Be sure your SEO team does thorough keyword research
- Ensure your site is optimized and designed with user search in mind
- Create compelling keyword-rich copy on all product and landing pages
Sign up for our mailing list for more quick tips on building the perfect marketing plan for your CBD business
Step #2. Ensure Your Retail Location Meets Local Listing Requirements
CBD businesses, especially retail stores, can benefit from local listings. Local listings help promote your business to nearby customers who might not be aware of your store otherwise. By being listed in local directories, you can increase your visibility and reach a wider audience. In addition, local listings can help improve your search engine optimization (SEO) by making it easier for customers to find your store online.
Use these tips to ensure your listing gets accepted:
- Include accurate details about your CBD business
- Provide clear and real product photos
- Comply with local laws and regulations regarding cannabis sales and distribution
- Ensure medical staff are properly trained and credentialed
Step #3. Build a Strong Presence on Social Media Channels Your Target Audience Frequents
Any business owner will tell you that social media is important for marketing your business. But what they might not tell you is that social media is especially important for marketing a cannabis business. Why? Because the cannabis industry is still so new, there are a lot of misconceptions about it. And social media is a great way to dispel those misconceptions. It’s also a great way to connect with potential customers and build relationships with them.
Engaging and relevant content may include:
- Content that fits your subscriber’s browsing habits and informs and delights them
- Quick videos that give your followers new ideas about strains that may be useful to improve their health
- Create contests and run giveaways with partners within your industry
- Remember that your customer is always first
Step #4. Leverage Email Marketing
Email marketing is a powerful tool for all industries, especially cannabis/CBD brands. Email marketing only works when done correctly. You need to have a clear understanding of who your target audience is and what kind of content they’re looking for. Only then can you create email campaigns that will resonate with them. It’s also important to segment your lists so that you’re sending the right message to the right people. And finally, don’t forget to track your results so that you can see what’s working and what isn’t.
Remember to send your emails according to these email marketing tips:
- Every few days but avoid sending them too frequently as this may annoy your subscribers
- Send your emails at the same time each week (stay consistent)
- Be sure to never miss sending an email in your sequence (letting your subscribers down could spell disaster for your email list)
- Include information about your organization and avoid spammy content
Step #5. Visit Cannabis or CBD Forums & Engage With Users
If you want to be successful in the CBD industry, you need to be active on social media and in cannabis forums. You need to build relationships with potential customers and followers, and you need to show them that you’re an expert in the industry. You can do this by sharing helpful articles, by answering questions and engaging in conversations.
Your target audience lives and breathes your industry and if you fail to reach them where they hang out, your efforts could end up in smoke just like your products. Be sure to provide vivid graphics in the form of banner ads, vibrant details of your products, and the benefits that your brand has over your local and regional competition, and even offer contests or free merch to the followers of your brand’s social media channels.
For a complimentary email marketing consultation, book a meeting today!
Problem Solver’s Consultants Will Help You Build & Scale Your Cannabis/CBD Business
Problem Solver’s Consultants has years of successful digital marketing and design experience and have staff who love what they do. We stay up to date on all the latest trends, styles, tips, and tricks so you don’t have to. Don’t understand email personalization or whether it’s okay to use emojis in your next campaign? Learn exactly why your subscribers open your emails.
That’s alright because we handle it all for you. From uploading new contacts to your email list and managing your bounces to designing custom templates that match your brand/website we are able to handle it all for you. One call, text, or email letting us know your next promotion or event and we will design an email series to support it and the accompanying social media posts and ads.
Hiring Problem Solver’s Consultants will help you:
- Focus on running your business
- Work with experts
- Stay competitive in your industry online
- Understand and get measurable results
- Cut down on overall costs