Cigars have long been considered luxurious items, and cigar websites are a great way to promote and sell them. However, running a successful social media campaign for a cigar website (while following local tobacco laws and regulations) can be tricky. It’s important to understand who your target audience is and what they’re interested in.
This will help you create content that appeals to them and gets them talking (and moving towards taking action – purchasing your cigars). In this blog, we are going to discuss five ways you can ethically market your cigar brand on the internet and creative ways to outsmart your competition in your retail locations.
In this blog you’ll learn:
- How to effectively prepare your email list for success by using tried and true list segmentation techniques
- How to get listed in local search and leverage local search engine optimization
- Why email marketing is a powerful tool for your cigar brand
- How Problem Solvers Consultants can assist you in building your cigar brand
Book a Meeting with us to discuss how to enhance your marketing plan to gain brand recognition and increase your customer base.
Recent Laws & Regulations
It can be difficult to execute a strong marketing plan while following tobacco laws and regulations. However, it is possible to create a successful marketing campaign by working within the confines of the law.
There are many laws that require identity verification or that the brand works with suppliers and delivery companies to ensure proper identity documents and that the receiver or purchaser of tobacco or related goods is above the legal age to purchase and possess cigars or tobacco-related products (similar to laws governing the sale of alcohol). A company that fails to follow these rules and laws can risk fines and sanctions by various regulatory boards.
5 Simple Ways To Effectively Market Your Cigar Products
Here are 5 tips to help you run a successful social media campaign for your cigar website: Use stunning visuals. Cigars are visually appealing products, so make sure to use high-quality images and videos in your social media posts. Use targeted hashtags. Hashtags are a great way to reach new audiences, so be sure to use ones that are relevant to your cigar website and products. Offer exclusive deals. Everyone loves a good
Step #1. Invest in Targeted Search Engine Optimization
Investing in targeted search engine optimization is a great way to get your cigar brand in front of potential customers. It’s important to target potential customers who are interested in cigars and to use keywords that are relevant to your brand. By targeting your audience and using relevant keywords, you’ll be able to reach more potential customers and increase your sale
- Use keyword research tools to find relevant search queries that your target audience uses
- Build pages that match the interests of your target audience and include a healthy amount of keywords without keyword spamming
- Enhance your category and core pages by including content related to your audience’s search intent
- Build specific, short calls-to-action that prompt your visitors to purchase your products
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Step #2. Ensure Your Retail Location Meets Local Listing Requirements
Local search engine optimization can be difficult depending on where your retail location is located and the level of competition you have. There are many tools such as Google My Business and Yext which can fast track you to become listed in local search.
In order to ensure that your retail location meets local listing requirements, you need to do your research. Local listing requirements vary from country to country, so you need to make sure you are familiar with the requirements in your area. You can find out the local listing requirements by searching online or by reviewing Google’s Terms of Service documentation or your local Chamber of Commerce. Once you know the requirements, you can make sure your retail location meets them.
Be sure to:
- Fill in accurate information about your business (hours, address, business name, telephone, etc.)
- Do not use a virtual location or a location that shares the same address (which is already listed in GMB or a local listing directory)
Step #3. Build a Strong Presence on Social Media Channels Your Target Audience Frequents
You can’t just build a presence on any old social media platform and expect to attract your target audience. You need to do your research and figure out where your target audience is hanging out online. Once you’ve done that, you can start building a strong presence on those channels. You need to be active, engaging, and interesting if you want to attract your target audience.
Step #4. Leverage Email Marketing
Email marketing is one of the most effective ways to reach and engage your target audience. It allows you to connect with them on a personal level and build a relationship of trust. By providing valuable content, you can attract more subscribers to your list and increase your sales. Email marketing can be a powerful tool for cigar brands and retail locations that sell tobacco products. Building consistent campaigns that match brand voice and tone can be the reason a brand outsells its competitors and gains market share.
Be sure to:
- Decide on appropriate key performance indicators for your email marketing campaigns
- Analyze your email marketing statistics after each campaign
- Understand why users unsubscribed or why you may have specific outcomes
Step #5. Visit Cigar or Tobacco Forums & Engage With Users
Online forums can be a powerful tool to reach new cigar aficionados and build a bigger following. Sign up for any number of forums and begin to build relationships, share your experience, and your favorite cigars and contact the administrator and request to advertise banner ads specifically targeting your ideal customer. This may take some time but building this type of trust is well worth your effort and can pay seven-fold in ROI.
For a complimentary email marketing consultation, book a meeting today!
Problem Solver’s Consultants Will Help You Build Your Cigar Brand
Problem Solver’s Consultants has years of successful digital marketing and design experience and has staff who love what they do. We stay up to date on all the latest trends, styles, tips, and tricks so you don’t have to. Don’t understand email personalization or whether it’s okay to use emojis in your next campaign? Learn exactly why your subscribers open your emails.
That’s alright because we handle it all for you. From uploading new contacts to your email list and managing your bounces to designing custom templates that match your brand/website we are able to handle it all for you. One call, text, or email letting us know your next promotion or event and we will design an email series to support it and the accompanying social media posts and ads.
Hiring Problem Solver’s Consultants will help you:
- Focus on running your business
- Work with experts
- Stay competitive in your industry online
- Understand and get measurable results
- Cut down on overall costs