Nonprofit fundraising has changed dramatically over the last decade, and even more since the COVID-19 pandemic. What used to be phone calls, knocking door to door, and networking in person has turned into a completely digital process: creating email campaigns, utilizing landing pages, running digital ad campaigns, etc.
Here are some online giving statistics from a 2020 Blackbaud Institute analysis:
- 32% is the increase in the proportion of online giving over three years
- 21% is the increase in the proportion of online giving in 2020 alone
- 13% of total fundraising is from online sources
- 28% of online giving is done on a mobile device
Consumers are constantly online, so raising awareness and collecting donations for your nonprofit should be online, too. Don’t worry, we have a plan for how your nonprofit can adapt to the changing times.
Our 5-step plan for creating digital marketing strategies for nonprofits:
- Formulate and execute a marketing plan. The first step to implement digital marketing with nonprofits is set up a digital marketing plan with specific marketing goals in mind. We know that no two nonprofits are alike! We consider…
- Your organization goals
- Actions for reaching those goals
- The subject of your digital marketing campaigns
- Who will execute each part of the campaign
- How we can measure results
For example, if we identify one of your goals as increasing traffic to your website, we will plan by setting goals, timelines, and budgets.
Did you know that last year people in the U.S. gave more than 3.2 billion dollars online? A poll also indicated that people admitted they are 7 times more likely to visit a nonprofit’s website in a search result than they are through social media. Our strategy takes that to heart, beginning with an evaluation of your nonprofit’s website.
- Set up and manage email marketing. Email is one of the best ways to reach supporters and potential donors. Whether we want to boost subscribers to your newsletters or increase awareness about a fundraising event, email is inexpensive and engaging. We partner with MailChimp to help you set up, format, execute and then report on each email campaign we run. We will also help you with strong CTAs (calls to action) so your email campaigns will inspire recipients to act, and hopefully donate.
- Create content. The higher the volume of content you create, the easier you are to find by potential donors. You should strive to create meaningful content. Content having a positive impact on SEO includes articles, blog posts, fact sheets, infographics and more. Your organization should use content to inform people about what your organization is doing, who you’re supporting, and how donations change lives, impact the community, and more.
Quality of the content is important so we will help you identify what to create and can help write and edit the copy so it is concise, includes powerful images, and more.
Content can help your organization tell the story of how you impact your community. We can help you make sure your story is meaningful.
- Use social media to gather information and promote your website. Not only can you run pay-per-click campaigns on Facebook, but you can also collect data and information from your social media pages, like your Facebook page, today. Before we run a digital campaign or launch any landing pages, we will define your audience and target market. For example, collecting data from Facebook is an easy way to start. We will simply:
- Set up a Facebook pixel on your site
- Create a custom Facebook audience that targets people who visit your website
- Review the data as it populates and learn insights about your audience
Social media pages have the potential to reveal important information that allows us to drive more traffic to your website!
- Measure Results. No matter how we customize a digital marketing plan for your nonprofit, we will track and measure progress for several metrics. We measure the tangible and intangible and report on:
- Pay per click (PPC) if running digital ads
- Cost per Impression (CPI)
- Cost per lead
- Click through rate (CTR)
- Landing page conversions
- Email opt-in rates
As your marketing efforts evolve, your focus should turn to ways to increase your organic search. Google Analytics is the best way to measure that growth. We can also take the guesswork out of that process for you.
At Problem Solvers, we utilize a combination of high-quality content, social media (organic and paid), PPC, and email marketing to create and execute digital marketing campaigns that provide results and save time for our clients.
Our digital marketing tools have the potential to generate record-breaking fundraising, all while increasing your website traffic and increasing community awareness.
Contact us to get started today.
Nonprofit fundraising has changed dramatically over the last decade, and even more since the COVID-19 pandemic. What used to be phone calls, knocking door to door, and networking in person has turned into a completely digital process: creating email campaigns, utilizing landing pages, running digital ad campaigns, etc.
Here are some online giving statistics from a 2020 Blackbaud Institute analysis:
- 32% is the increase in the proportion of online giving over three years
- 21% is the increase in the proportion of online giving in 2020 alone
- 13% of total fundraising is from online sources
- 28% of online giving is done on a mobile device
Consumers are constantly online, so raising awareness and collecting donations for your nonprofit should be online, too. Don’t worry, we have a plan for how your nonprofit can adapt to the changing times.
Our 5-step plan for creating digital marketing strategies for nonprofits:
- Formulate and execute a marketing plan. The first step to implement digital marketing with nonprofits is set up a digital marketing plan with specific marketing goals in mind. We know that no two nonprofits are alike! We consider…
- Your organization goals
- Actions for reaching those goals
- The subject of your digital marketing campaigns
- Who will execute each part of the campaign
- How we can measure results
For example, if we identify one of your goals as increasing traffic to your website, we will plan by setting goals, timelines, and budgets.
Did you know that last year people in the U.S. gave more than 3.2 billion dollars online? A poll also indicated that people admitted they are 7 times more likely to visit a nonprofit’s website in a search result than they are through social media. Our strategy takes that to heart, beginning with an evaluation of your nonprofit’s website.
- Set up and manage email marketing. Email is one of the best ways to reach supporters and potential donors. Whether we want to boost subscribers to your newsletters or increase awareness about a fundraising event, email is inexpensive and engaging. We partner with MailChimp to help you set up, format, execute and then report on each email campaign we run. We will also help you with strong CTAs (calls to action) so your email campaigns will inspire recipients to act, and hopefully donate.
- Create content. The higher the volume of content you create, the easier you are to find by potential donors. You should strive to create meaningful content. Content having a positive impact on SEO includes articles, blog posts, fact sheets, infographics and more. Your organization should use content to inform people about what your organization is doing, who you’re supporting, and how donations change lives, impact the community, and more.
Quality of the content is important so we will help you identify what to create and can help write and edit the copy so it is concise, includes powerful images, and more.
Content can help your organization tell the story of how you impact your community. We can help you make sure your story is meaningful.
- Use social media to gather information and promote your website. Not only can you run pay-per-click campaigns on Facebook, but you can also collect data and information from your social media pages, like your Facebook page, today. Before we run a digital campaign or launch any landing pages, we will define your audience and target market. For example, collecting data from Facebook is an easy way to start. We will simply:
- Set up a Facebook pixel on your site
- Create a custom Facebook audience that targets people who visit your website
- Review the data as it populates and learn insights about your audience
Social media pages have the potential to reveal important information that allows us to drive more traffic to your website!
- Measure Results. No matter how we customize a digital marketing plan for your nonprofit, we will track and measure progress for several metrics. We measure the tangible and intangible and report on:
- Pay per click (PPC) if running digital ads
- Cost per Impression (CPI)
- Cost per lead
- Click through rate (CTR)
- Landing page conversions
- Email opt-in rates
As your marketing efforts evolve, your focus should turn to ways to increase your organic search. Google Analytics is the best way to measure that growth. We can also take the guesswork out of that process for you.
At Problem Solvers, we utilize a combination of high-quality content, social media (organic and paid), PPC, and email marketing to create and execute digital marketing campaigns that provide results and save time for our clients.
Our digital marketing tools have the potential to generate record-breaking fundraising, all while increasing your website traffic and increasing community awareness.
Recent Comments