Are you looking for a way to engage with your followers on social media and drive more traffic to your website? If so, consider running a giveaway or contest. A giveaway or contest is a great way to get your followers excited and engaged, and it can also help you generate more leads and traffic. 

When running a giveaway or contest, be sure to follow the Terms of Service set forth by the social media platform you are using. Also, be sure to create a clear and concise rules and regulations document for your giveaway or contest. In this blog, we’ll describe the impact of a successful giveaway and some tips you can use to bypass some of the challenges that may exist at the beginning of your giveaway campaigns on social media. 

In this blog you’ll learn: 

  • 5 reasons why successful giveaways make sense for small businesses
  • 3 quick tips you can use to bypass some of the challenges that may exist in the beginning of your giveaway campaigns on social media
  • How Problem Solvers Consultants can help you quickly set up giveaway campaigns that drive successful results 

5 Reasons Why Successful Giveaways Make Sense For Small Businesses

  1. Giveaways Help You Generate Leads

When you run a giveaway, you can generate leads in a few different ways. First, you can require entrants to submit their email addresses to enter. This will help you capture names and email addresses to add to your mailing list. Additionally, you can ask participants to follow you on social media in order to enter, which will help you grow your social media following. Finally, you can also require entrants to share the giveaway with their friends in order to increase the reach of your giveaway and drive more leads.

  1. Contests Improve Product Exposure

Small businesses can greatly benefit from contests and other forms of product exposure. The purpose of a contest is to create a buzz around a product or service and to increase sales. Prizes and other incentives can be offered to participants to increase the number of entries. Facebook contests are a great way to reach a large number of people. 

The contest can be announced on the company’s Facebook page and participants can enter by posting a message on the page or by visiting the company’s website.

  1. Giveaways Increase Your Social Media Followers

When done correctly, giveaways can be a great way to increase your social media followers. By running a giveaway, you can entice people to follow your account in order to have a chance to win a prize. In order to maximize the results of your giveaway, make sure to follow the tips below. First, make sure that the giveaway is worth it. 

The prize should be something that people would want to win. It could be a gift card, a product, or even a trip. Second, make sure that the giveaway is easy to enter. You should make it as easy as possible for people to enter. This could mean using a contest app or making the entry process

  1. Contests Engage Your Existing Followers

Contests are a great way to engage your followers and attract new ones. They provide an incentive for people to follow your account and can help you build a community of loyal fans. When choosing a contest, make sure it is relevant to your brand and that the prize is worth winning. Be sure to promote your contest extensively on social media and through other channels, such as email and your website.

  1. Giveaways Boost Your Website Traffic

Giving away free products or services is a great way to boost your website traffic. You can give away a free product or service in exchange for a visitor signing up for your email list or downloading one of your e-books or white papers. 

You can also give away a free product or service to people who refer their friends to your website. You can even give away a free product or service to people who leave a review on your website. There are many different ways to give away free products or services, and it’s a great way to increase your website traffic.

4 Successful Giveaway Ideas You Can Use To Grow Your Brand’s Reach 

  1. Share a Photo Contest

Photo contests are a great way to get people engaged and to show off your product or service. They’re also a great way to get people to know who you are and what you do. By hosting a photo contest, you can encourage people to share photos of themselves using your product or service. This is a great way to get people to know who you are and to see how your product or service can be used in everyday life. People love to share photos, and this is a great way to get them to do so.

  1. Submit a Video Contest

A social media video contest is a great way to engage with your followers and customers. It’s a fun way to get them involved in your brand and to see how creative they can be. It’s also a great way to get new ideas for videos.

The key to a successful social media video contest is to make sure the rules are clear and easy to understand. The prizes should also be attractive to your audience. Make sure you promote the contest well so that you get the most entries.

  1. Sweepstakes Social Media Giveaway

A sweepstake is a great way to give away products or services and to increase awareness of your brand. It’s also a great way to generate leads and to increase sales. By hosting sweepstakes, you’re giving people the opportunity to enter to win a prize. You can give away products or services, or you can give away a free trial or a subscription. 

People are more likely to enter a contest if there’s a chance they could win a prize. The key to successful sweepstakes is to make the entry process as easy as possible. You want people to be able to enter without having to jump through too many hoops.

  1. Refer a Friend to Win

One of the last, and possibly most useful, types of contests is the “Refer a Friend to Win” contest. Your followers are enticed by a specific prize (that’s aligned with what they engage with or would love to have) and are given a chance to win if they refer a friend. What is great about this type of contest is that you can get lookalike contact information. This means that entrants will refer users who are like them or in their network. If you target the correct segment of contest users and segment your followers correctly (both in email and using other advertising channels) you will be able to predict your potential list growth or the prospects you’ll attract along with the demographics and potential sales returns they can net you after the contest. 

For a free digital marketing and giveaway audit, contact us today!

3 Easy Tips To Running a Giveaway on Social Media 

Tip #1:  Choose The Right Social Media Platform For Your Target Audience

Eager to see your contest or giveaway net you as many potential customers as possible? Not all social media platforms are the same. In order to choose the right one for your giveaway, you need to think about your target audience. If your target audience is on a different social media platform than where you are, you need to use that platform. For example, if you’re trying to reach millennials, you would want to use Snapchat or Instagram. If you’re trying to reach older adults, you would want to use Facebook. If you’re not sure where to start, try using a social media management tool to help you. These tools make it easy to track your social media analytics and give you insights into which platforms are working best for you.

Tip #2: Promise The Right Prize To Get Your Followers Engaged

When you’re trying to get people to engage with your brand, it’s important to offer them something that’s worth their time. Something that will make them want to take action. One way to do this is to promise them a prize if they take the time to participate. This could be a contest, a giveaway, or something else that’s valuable to them. Whatever it is, make sure it’s something your followers will want. Something that will be worth their time. When they see the prize, they’ll be more likely to take the time to participate.

Possible prizes for millennials include: 

  • Fancy sneakers, baseball cards, comic books
  • Game consoles (PS5, Call of Duty, etc.)
  • Electronics such as DVD Players or bluetooth devices

Tip #3: Automate Your Giveaway Process

One of the best ways to increase the number of entrants in your giveaway is to automate the process. This will make it easier for your followers to enter and it will help you keep track of who has entered. You can automate the giveaway process by creating a form that will collect the information from your followers. These forms are usually placed on landing pages and the data is fed to an autoresponder email service. This form can then be used to automatically enter them into the giveaway. 

Problem Solvers Consultants Can Assist You in Creating, Running, & Analyzing Your Next Successful Contest or Giveaway

Problem Solvers Consultants has years of successful marketing and design experience and we have many examples of the successful giveaway and contest campaigns we’ve run. We can help you with building out an initial contest idea to a full white glove “hands-off” service where we handle all the ideation, selection, or prizes, determining your target audience and social media platform, and running the contest itself. 

Creating the content can be challenging and getting the right brand voice can be crucial to ensure you’ll see the most successful results. You’ll also want to ensure cost isn’t too high as many large agencies  (we won’t name them here) charge quite a bit for this service. We prefer to focus on superior customer service and use a diverse team of highly capable (and experienced) team members to build our client’s marketing campaigns. In short, we drive the results you’re looking for and charge you less than you would pay an intern. 

After the contest or giveaway concludes, PSC follows up with full reporting and a post-campaign debrief that is intended to dive into the successful aspects of the campaign and possibly follow up with another campaign or giveaway. 

Begin Your New Contest. Book a Meeting With Us Today