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The Customer Journey Map: Where Are You Losing People?

The Customer Journey Map: Where Are You Losing People?

by Mike Ruffing | Jul 1, 2026 | Digital Marketing

Every customer follows a journey before deciding to do business with you. From discovering your company for the first time to becoming a loyal, repeat customer, each interaction shapes their decision to move forward or move on to a competitor. The challenge for many...
Why most small business are underpricing their marketing efforts and what to do instead

Why most small business are underpricing their marketing efforts and what to do instead

by Mike Ruffing | Jul 1, 2026 | Digital Marketing

For many small business owners, marketing is often viewed as an expense rather than an investment. When budgets get tight, marketing is usually one of the first things to be reduced or eliminated. While this may seem like a practical way to save money in the short...
Digital Spring Cleaning: Why Your Marketing Needs a Refresh

Digital Spring Cleaning: Why Your Marketing Needs a Refresh

by Mike Ruffing | Apr 20, 2026 | Digital Marketing

Spring is known as the season of fresh starts. People clean out closets, organize their homes, and get rid of things they no longer need. But there’s one area many businesses forget to clean up: their digital marketing. If your website, social media, or online...
Q1 Marketing Audit: How to Spring Clean Your Strategy Before Q2

Q1 Marketing Audit: How to Spring Clean Your Strategy Before Q2

by Mike Ruffing | Mar 2, 2026 | Digital Marketing

Spring is a season of fresh starts. Many people use it to clean their homes, organize their schedules, and reset their goals. Your marketing strategy deserves the same attention. By March, you have a full quarter of data from Q1. You can clearly see what worked, what...
Why Customer Retention Should Be Your Top Marketing Priority in 2026

Why Customer Retention Should Be Your Top Marketing Priority in 2026

by Mike Ruffing | Feb 2, 2026 | Digital Marketing

As marketing costs continue to rise, small businesses are facing a tough reality: acquiring new customers is more expensive than ever. Paid ads cost more, competition is fierce, and attention spans are short. In 2026, the brands that win won’t be the ones...
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