Small businesses have a big advantage on social media. Why? Because social media is all about building relationships, and small businesses are, by their very nature, more personal and intimate than large corporations. But even though small businesses have this advantage, they still need to have a social media strategy.
It is vital to track key performance indicators (KPIs). They are used to measure a company’s success and progress.
Tracking the wrong KPIs or incorrectly configuring them can spell doom for a growing business looking to get its marketing strategy back on track.
By tracking KPIs, businesses can identify areas where they need to make changes to improve their performance.
Let’s set your small business up for success by tracking these 4 Key KPIs!