GA4, Google Analytics‘ latest update, is important in today’s ever-changing marketing landscape. GA4 is designed to help marketing professionals better understand and analyze their data, so they can make more informed decisions about their marketing campaigns. There are many reasons why you should choose GA4 over Universal Analytics and why your small business may never be the same with this new marketing analytics tool.
In this blog you’ll learn:
- Main benefits of marketing analytics for small businesses
- Reasons why some business owners fail to implement analytics and lose out on precious ROI on their marketing campaigns
- Reasons why we choose Google Analytics 4 over Universal Analytics
- How Problem Solver’s Consultants can help you improve your organic social media presence
For a free organic social media marketing audit, contact us today!
Many Business Owners Fail To Implement Analytics… At Any Level & Fail To Reach Marketing Goals
Many Business Owners Fail To Implement Analytics… At Any Level: According to Forbes, “66% of business owners don’t use any web analytics whatsoever” and “92% of marketers say they need more data to make better decisions.” The article goes on to say that most business owners are “not using analytics at any level.” This is a huge problem because analytics is crucial for understanding what is and isn’t working on your website. Without analytics, you’re essentially flying blind and it’s very difficult to make informed decisions about your website and digital marketing strategy.
Failure to implement proper marketing analytics and key performance indicators causes:
- Lack of focus and understanding of how campaigns are functioning
- Decision bias (a manager or decision maker’s view is clouded by his/her own belief that the product or service will sell itself)
- Financial strain can creep up from the loss of ROI on marketing campaigns that failed to pan out despite the infusion of initial capital to run the marketing campaigns
Benefits of Marketing Analytics For Small Businesses
If you’re a small business owner, you may be wondering if marketing analytics is right for you. After all, big data is usually associated with big businesses. However, marketing analytics can be extremely beneficial for small businesses, helping you to better understand your customers and make more informed marketing decisions.
Some of the benefits of marketing analytics for small businesses include improved customer understanding. By analyzing customer data, you can gain insights into their needs, wants, and preferences.
What is Google Analytics 4 (GA4)?
Google Analytics 4 is the latest version of Google Analytics, a web analytics tool provided by Google. It was announced on October 14, 2019, and is currently in beta. GA4 is designed to work with Google’s advertising products, such as Google Ads and Google Marketing Platform. It also integrates with Google BigQuery, Google Cloud Storage, and Google Sheets.
Reasons We Choose GA4 Over Universal Analytics
We at Problem Solver’s Consultants believe that GA4 is the future. Below are the reasons why we choose GA4 over Google’s legacy Universal Analytics:
#1: User Tracking More Efficient in GA4
User tracking is more efficient in GA. GA4 allows for more in-depth and accurate user tracking, which means that you can get a better understanding of your users and their behavior. This is especially useful for understanding how users interact with your website or app, and for developing marketing strategies.
#2: GA4 is the future of Google Analytics.
GA4 is the future of Google Analytics. It’s a complete rethinking of how we collect and process data, and it provides new ways to get insights into your customers and your business. GA4 is more flexible and scalable than the previous versions of Google Analytics, and it’s easier to use, too.
#3: Upgrading To Google Analytics 4 Is Easy
Upgrading to Google Analytics 4 is easy and only takes a few minutes. You can do it yourself or hire someone to do it for you. The most important thing is to make sure you have all the information you need before you start the upgrade process.
#4: Ga4 Gives Marketers & Business Owners Greater Flexibility
GA4 provides greater flexibility for marketing professionals over its predecessor Universal Analytics, as it allows marketers to collect and view data in a more granular way. This granularity allows for more accurate reporting and analysis, which can lead to better decision-making. GA4 also includes a number of new features, such as built-in machine learning, which can help marketers automatically identify and act on trends and patterns.
Problem Solvers Consultants Will Help You Upgrade to GA4 Today
Problem Solver’s Consultants gives you an edge when it comes to building your analytics wheelhouse. Our marketing team is comprised of leading experts in the retail and service industries. We have a team of content copywriters, graphic designers, website developers, and digital strategists that continually work to stay ahead of the cutting edge in our industry.