The holidays are a crucial time for small businesses. According to the National Retail Federation, holiday sales account for 19 percent of annual retail sales in the United States. This means that if your small business doesn’t have a solid holiday marketing strategy, you’re missing out on a huge opportunity to increase sales and grow your business.

There are a few things to keep in mind when creating a holiday marketing strategy for your small business. First, start early. The holidays are a busy time for everyone, so the earlier you start planning and executing your marketing campaigns, the better. Next, get personal. The holidays are a time when people are looking to connect with friends and family.

In this blog, we’re going to show you the inside view of:

  • How online sales processes have changed since the start of the COVID-19 pandemic
  • How Problem Solver’s Consultants

Contact us today to discuss how we can work together to enhance your holiday marketing campaigns.

Retail Sales Grew In 2021

Retail sales in the United States grew in 2021, according to data from the National Retail Federation. The retail industry had a strong year, with sales increasing by 6 percent compared to 2020. This growth was driven by a number of factors, including e-commerce sales, which grew by 30 percent. This growth is expected to continue in the coming years, as more and more consumers shop online.

If 2021 is a predictor of success for retail and online shopping, 2022 will follow suit (and in a big way). Here are a few statistics from 2021 Cyber Week:

  • Salesforce Data Reveals Record High $62 Billion in U.S. 2021 Cyber Week Digital Sales

●     U.S. holiday sales spiked in first three weeks of November with digital sales up 10 percent year-over year; YoY sales increased 4 percent for Cyber Week

●     Inflation caused a spike in pricing for holiday goods; prices were up 11 percent year-over-year in the U.S.

●     Holiday inventory in the U.S. shrank 6 percent compared to 2020 due to supply chain issues

●     Globally, BNPL usage over Cyber Week grew 29 percent YoY (8 percent of all orders) with over $22 billion in holiday orders financed. 

Read Salesforce’s entire recap of 2021 Cyber Week and then contact Problem Solver’s Consultants to see how you can improve your online sales and marketing processes prior to this year’s festivities.

5 Clever Small Business Holiday Marketing Strategies For  2022

#1:Consider A Multi-Channel Strategy

A multi-channel marketing strategy is one that uses multiple channels to reach and engage customers. The most common channels include email, social media, paid advertising, and organic search. A well-executed multi-channel strategy can be very effective in driving sales and generating leads. However, it’s important to consider the channels that will work best for your business and your customers.

How do you effectively market your product using a multi-channel strategy?

  • Ensure your messaging speaks to the users of that specific channel while also remaining uniform enough not to confuse followers
  • Post uniformly and share enough content to get your followers to engage with your channels
  • Give your users only the content they want. Forget the fluff.

#2: Personalize Your Holiday Digital Campaigns

Personalize your holiday digital campaigns by targeting your audience with relevant messaging and offers. Take the time to segment your audience and create targeted content that speaks to their specific needs and interests. By personalizing your holiday campaigns, you’ll be able to better engage your audience and earn their attention and business.

#3: Leverage New Or Emerging Channels For Your Holiday Ads

New or emerging channels can be a great way to reach new audiences with your holiday ads. If you’re not sure where to start, try looking at platforms like Snapchat or Instagram stories. These platforms are highly visual and are perfect for showcasing your products in a festive way.

Here are a few of our favorite popular social channels you can leverage for your holiday ads:

  • TikTok
  • Periscope
  • Instagram Reels
  • Twitter Spaces
  • Clubhouse

#4: Capture Attention With Interactive Ad Formats

Some of the best holiday ads are the ones that are interactive and capture attention. This could be in the form of a quiz, a game, or even just a simple poll. By doing this, you not only capture attention, but you also get people engaged with your brand. This is a great way to improve your holiday ads and to get people talking about your company.

#5: Tap Into The Power of “Cookieless Targeting”

No, we’re not talking about chocolate chip cookies for Santa here. Cookieless targeting is a great way to reach your target audience without using cookies. This type of targeting relies on user data, such as IP addresses, to identify potential customers. This data is then used to deliver targeted ads to these users. This type of targeting is especially effective for reaching new customers and keeping old customers engaged with your brand.

How Problem Solver’s Consultants Helps Small Businesses Improve Their Holiday Marketing Strategies

We take the guesswork out of digital marketing. We help our clients achieve the growth they expect from their business by creating high quality content and publishing it consistently where their potential customers are. We develop a marketing strategy that’s right for you and ensure its execution month in and month out.

If you’re considering outsourcing of your digital marketing then…

Become Our Next Client. Book a Meeting Now.