When to hire a digital agency vs. freelancer

Where would your business be today without online marketing? Without social media, pay per click ads, email campaigns or even a website?

The honest truth is probably nowhere. Or at least not growing. To reach your business goals and growth potential, you need digital marketing. And nowadays, this is either handled in house or hired out. If you’re doing it yourself, this usually means you have a small team within your business that can take care of things like digital content creation, scheduling ads, writing emails, posting blog posts and more. 

It’s not impossible for businesses to take this on, but most small businesses find it easier and more cost effective just to hire it out.

And when it comes to hiring, getting someone else to do it either means finding a reputable freelancer or hiring a digital agency.

In this blog post, we want to talk about both of these options to help you determine if hiring a digital agency is the best fit for you!

Freelancer vs. Digital Agency

A freelancer is an independent marketing consultant who most likely has had experience working at agencies or large corporations in the past. They’ve acquired the skills to work on their own and have created a client base that they personally manage.

They usually have specific skillsets so sometimes it can be hard to find someone with a broad range of skills. This could mean that you need two to three freelancers to get the job done. For instance, if someone is a strong writer, they’re probably not going to be a strong website designer and developer as well. These are different trades for a reason. However, if you’re just needing one specific job, like content creation, then hiring a writer that can create content for your blog, emails and website might totally work.

Freelancers generally have fewer projects than a larger digital agency and can make your projects a priority. They work remote and have flexibility. But be sure you’re working with someone who is reliable and works on timelines and deadlines. The last thing you want is to be chasing down your projects.

digital agency is a larger team of marketing professionals with different skillsets, all working together to create projects for clients. For instance, if you need a new website, this will usually include a team of 3-4 people to complete it including a copywriter, account executive, designer and developer. 

With a digital agency, you have access to a group of experienced marketers with a wide range of skills.  They will all understand your business, vision and goals and work together to create campaigns that work best for your business.

With a digital agency there is some structure in place as well. Teams work on hard deadlines and communicate often within the agency and with the client. There are regular routine meetings and check ins as well.

Digital agencies have more resources in place so they can complete projects quickly if needed as well.

As a team, an agency is equipped to meet the marketing requirements of small to large businesses and can provide objective and candid assessments of your current campaigns. 

If you’re looking for a long-term relationship and more sustainable full marketing campaigns, hiring an agency is the answer. Agencies can handle every aspect of your digital marketing from the copy and content, to the design and implementation, reporting and more.

Additional help

Digital marketing doesn’t have to be an all or none situation. Meaning, some businesses handle aspects of digital marketing in-house, but still reach out to freelancers or agencies like us to help manage the process or complete certain monthly tasks.

Hiring a digital agency can help you:

  1. Focus on running your business
  2. Cut down on overall costs
  3. Stay competitive in your industry online
  4. Understand and get measurable results
  5. Work with experts

As a digital agency, we offer clear insights into how your keywords are performing, how customers are engaging with your content and more. We will provide you with new techniques and strategies to help you reach your goals. 

We can help you get started with your campaigns immediately, so you don’t have to navigate a learning curve or hire a team. Within weeks of getting started with your new strategy you will see results.

For a free digital marketing audit, contact us today!