A 5-Step Plan to Developing a Marketing Budget for Small Businesses

A 5-Step Plan to Developing a Marketing Budget for Small Businesses

Growing a successful business involves constantly marketing your products, services and more.  One common mistake we see, is that a lot of small businesses either don’t have a marketing budget (or don’t know how to create one), are unsure where to spend their...
UTM Codes: What They Are and How to Use Them to Understand Your Website Traffic

UTM Codes: What They Are and How to Use Them to Understand Your Website Traffic

So much of digital marketing is analyzing and measuring the results. For example, if you’re running online marketing campaigns and tracking the traffic on your website, you need to be able to prove exactly which ads, tweets, or posts worked and which ones didn’t....
Preparing for Holiday Sales with Digital Marketing Campaigns

Preparing for Holiday Sales with Digital Marketing Campaigns

Are you ready for the upcoming holiday shopping frenzy to begin? Do you have high sales goals to hit before the end of the year? There’s no better time to start planning and running your holiday digital marketing campaigns. The season’s busiest shopping days are just...
How to effectively integrate your email marketing and social media campaigns

How to effectively integrate your email marketing and social media campaigns

Have you ever clicked on an email and then started getting ads from that company on your social media? Ever Googled something only to see ads appear randomly on Facebook or Instagram? It’s happened to all of us and nowadays, it happens almost daily. This is because...