As the summer winds down and children head back to school, parents and guardians begin their annual search for the best deals on their favorite products and services. Is your product showing up in local search or ahead of your competition? Your back to school digital marketing plan should be gearing up to scale and bring in new followers and, most importantly, lifelong customers.
With so many choices and so little time, where do they turn? Hopefully your brand’s product pages, of course! Search engines are flooded with queries related to back-to-school sales and discounts. This is where digital marketing comes in.
As a business owner, you can take advantage of this opportunity by creating targeted ads and content that speak to the needs of your audience. You can also use social media to connect with potential customers and build relationships. By creating a back-to-school marketing strategy, you can reach a large audience of potential customers and make this
In this blog you’ll learn:
- Why Back To School marketing plans might take some effort and how many companies use these plans to supercharge their marketing campaigns for the coming year
- All about back to school digital marketing efforts & how you can optimize your marketing plan for this time of year
- How Problem Solvers Consultants can help you quickly scale your marketing efforts during the back to school season
What is Back To School Digital Marketing?
Every year as the leaves begin to change color and fall from the trees, retailers begin gearing up for back-to-school shopping season. For digital marketers, this time of year is an opportunity to reach out to students and their parents with targeted campaigns. There are a few things to keep in mind when planning a back-to-school digital marketing campaign.
First, start early. The back-to-school season is a busy time for everyone, so it’s important to get your campaigns up and running well in advance. Second, focus on the needs of your target audience. What do students and their parents need as they prepare for the new school year?
What Factors Contribute To a Successful “Back To School” Marketing Campaign
When it comes to launching a successful back to school marketing campaign, there are a few key factors to keep in mind. First and foremost, you need to make sure your target audience is clearly defined. Once you know who you’re marketing to, you can craft messaging and visuals that will resonate with them. Remember your business goals when developing a marketing plan during the “back-to-school” season.
Your business goals should:
- Focused on improving revenue and reach
- Be able to be tracked and iterative as you learn more about your followers and your business’ brand visibility as you run your marketing campaigns
- Balance the need for new followers with your brand’s long-term marketing strategy
It’s also important to choose the right channels to reach your audience. Where do they spend the most time online? What type of content do they consume? You need to meet your audience where they are in order to reach them most effectively.
Finally, timing is everything when it comes to back to school marketing. You want to make sure you’
Remember, your back-to-school marketing campaigns should:
- Have a measurable goal that is quantifiable and adjustable as your campaign moves forward
- Keep a keen eye on your marketing budget and the resources you plan to allocate to this project
- Is informed by past campaigns or industry research. What have successful brands done in the past that led them to become industry leaders?
How To Optimize Your Marketing Spend & Efforts To Build a Successful Back To School Marketing Campaign
No matter what size your business is, you need to be vigilant about where you are spending your marketing dollars. You need to get the most “bang for your buck” so to speak. Here are a few tips on how to optimize your marketing spend. Know your target market. You may also think about branching out from traditional marketing efforts into influencer marketing using social media platforms/channels such as Tik Tok or Instagram.
This seems like a no-brainer, but you would be surprised how many businesses don’t take the time to really define who their target market is. You need to know who you are trying to reach with your marketing message. Research your options. There are so many marketing channels available these days, it can be overwhelming trying to decide which ones to
Problem Solvers Gives You The Tools You Need To Build Successful “Back To School” Marketing Campaigns
Problem Solvers Consultants has years of experience in building successful digital marketing campaigns both during the back to school season and year-round.
Take your social media and digital advertising to the next level and take advantage of targeted audience advertising provided by social media platforms and Google, the most used search engine. You may also be interested in adding email marketing to your back to school digital marketing mix. We’ve got you covered there, too.
Direct marketing through emails includes creating a template and adding content for up to two email campaigns per week and one newsletter per month for a total of up to nine emails per month. We will write the copy and edit the images/videos for use in the email campaign from bullet points/outline provided by your staff.