Small businesses need to adapt to changing realities in the online sales process. With the rise of ecommerce, customers are increasingly expecting a seamless online experience from the brands they buy from. In order to meet this demand, small businesses need to make sure their websites are optimized for search engine visibility and that they are offering a streamlined checkout process.

Additionally, social media can be a powerful tool for small businesses to reach new customers and connect with existing ones. By staying up to date with the latest online marketing trends, small businesses can ensure they are staying ahead of the competition.

In this blog, we’re going to show you the inside view of:

  • How online sales processes have changed since the start of the COVID-19 pandemic
  • Why automation is the key to success for today’s small businesses
  • How personalization improves email marketing strategies
  • When human interaction makes sense and at what points in the sales process it adds complexity and increases friction
  • How Problem Solvers Consultants can help you build your small business and adapt to changing realities in the online landscape

Contact us today to discuss how we can help you optimize and adapt your online sales process.

How Has The Online Sales Process Changed Since The COVID-19 Pandemic

Since the outbreak of COVID-19, the online sales process has changed dramatically. In the past, online shoppers were mostly concerned with getting the best deal possible. Now, shoppers are focused on getting their orders delivered quickly and safely. As a result, many online retailers have had to change their policies and procedures.

For example, many retailers are now offering contactless delivery options to minimize the risk of infection. Some retailers are even offering virtual shopping experiences, where customers can shop from the comfort of their own homes. Overall, the COVID-19 pandemic has changed the way we shop online. Retailers have had to adapt to the new reality, and customers are now more concerned with safety and convenience than ever before.

Sales Process Automation After COVID-19

Sales process automation has been a hot topic for businesses since the COVID-19 pandemic began. The pandemic has forced businesses to re-evaluate their sales processes and find ways to automate them in order to keep up with the changing landscape. There are a number of benefits to sales process automation, including increased efficiency, improved accuracy, and reduced costs. In addition, sales process automation can help businesses to keep up with the increased demand for online shopping and contactless transactions.

There are a number of different ways to automate your sales process, and the best method will depend on your specific business needs. However, some common methods include using online tools and software, integrating your sales process with your customer relationship management (CRM) system

Personalization Matters in Marketing & Sales

In a world where consumers are bombarded with marketing messages on a daily basis, it’s more important than ever for companies to personalize their marketing efforts. By personalizing their marketing, companies can more effectively reach their target consumers and create a connection with them.

Personalization matters in marketing because it allows companies to cut through the noise and connect with consumers on a more personal level. When done correctly, personalization can create a strong bond between a company and its consumers, leading to loyalty and repeat business. done correctly, personalization can create a strong bond between a company and its consumers, leading to loyalty and repeat business. While personalization is important, it’s also important for companies to strike the right

Don’t Forget To Include Human Interaction In Your Sales Process (When It Makes Sense)

As businesses move more and more towards automation, it’s important to remember that the sales process is still very much a human interaction. Yes, automating certain tasks can help to speed things up and make things more efficient, but there’s still no substitute for that personal touch. Your sales team should still be focused on building relationships with potential customers, and automation should only be used to support that goal. By keeping the human element front and center, you can ensure that your sales process is still effective and engaging.

The benefits of human interaction are:

  • It helps to build trust between the buyer and the seller.
  • It allows for more efficient communication and negotiation.
  • Human interaction can help to create a more personal connection between the buyer and seller.
  • Finally, human interaction can help to build rapport and relationships, which can make the entire sales process more enjoyable for your customers.

Friction in the sales process can slow a customer down from taking action. Human interaction might not make sense:

  • When your prospect is just seeking general information about a topic 
  • Your prospect just beginning to know they need your industry’s services/solutions
  • When your customer is anywhere within the awareness stage

When you might want to include human interaction in your online sales process:

  • When your customer has more detailed questions or concerns and a simple FAQ or email campaign series wouldn’t be sufficient
  • When product videos and walkthroughs don’t cover targeted needs
  • During the comparison and decision phases of your prospect’s customer journey

Book a meeting with one of our experts to learn more about how to build a better funnel and online sales process.

5 Ways Small Businesses Should Adapt To Changes in the Online Sales Process

#1: Aim To Completely Understand Your Target Customer

If you want to be successful in business, it is essential that you take the time to completely understand your target customer. What are their needs and wants? What motivates them? What are their buying habits?

By taking the time to really get to know your target customer, you will be in a much better position to create products and services that they will love. You will also be able to craft marketing messages that resonate with them and convert them into paying customers. So don’t underestimate the importance of really getting to know your target customer. It could be the key to your success.

#2: Refine Content & Messaging To Your Prospect’s Journey

When it comes to content, it’s important to make sure that it’s well-written and free of errors. This can be accomplished by taking the time to revise and edit your work. Once you’re happy with the overall quality of your content, you can then focus on refining it to make sure that it’s engaging and informative.

This can be done by adding in new information, removing unnecessary details, and making sure that the overall tone of your work is appropriate for your audience. By taking the time to refine your content, you can ensure that it’s of the highest quality and will be well-received by your readers.

We know you’ve got choices! View our Case Studies and Let Problem Solver’s Consultants help you reach your customers faster in your always-changing industry

#3: Enhance Your Website’s Sales Copy, UX, & Landing Pages With An Experience That Sells

Is your content compelling enough to drive conversions? Do your website visitors want to follow through or do they just bounce off your pages? Complete our complementary website audit to identify your website’s growth opportunities. To enhance your website’s sales copy and improve its UX, consider the following tips: Write clear and concise copy that is easy to understand. Use persuasive language to convince visitors to buy your product or service.

Use positive and active words to create a sense of urgency. Use images and videos to break up the text and make your website more visually appealing. Use testimonials and customer reviews to build trust and credibility. By following these tips, you can improve your website’s sales copy and UX, making it more likely that visitors will take the desired action.

#4: Refine Your Google & Microsoft PPC/Display Ads To Convert

Are your ads fresh and compelling enough to meet your customer’s search intent? Be sure to use competitive research to analyze what’s working and what isn’t with your competitors. Don’t forget to evaluate your own campaign’s performance. You can include freshened ad copy and imagery that both speak to your target customer’s wants, needs, and includes aspects they would identify with to ensure you’re speaking to them and not just using general/random ad copy. Remember, throwing money at the wall isn’t effective in the long run (be it with ads or with sales/website copy). 

#5: Leverage Email Marketing Campaigns That Work

Email marketing can be a highly effective way to promote your product and motivate your customers to buy. By carefully crafting your email campaigns, you can create a sense of urgency and excitement that will encourage your customers to take action. Your email marketing campaigns should be well-designed and targeted to your specific audience.

You should also consider the timing of your emails, and make sure to send them at a time when your customers are most likely to be engaged. By using email marketing to your advantage, you can boost your sales and encourage your customers to buy your product. With a little planning and creativity, you can create email campaigns that will make a big impact on your bottom line.

How Problem Solver’s Consultants Can Help You Adapt To The Changing Customer Journey

We firmly believe in delivering innovative content to promote your brand. We tell your story in a way that provides results. We focus on your customer and delivering a message they want to hear, when they want to hear it, where they are!

Become Our Next Client. Book a Meeting Now.