If you’re in a business that could be considered “controversial” by some, you may have already experienced the negative effects of social media censorship. Whether it’s having your posts hidden from view, being banned from advertising, or even having your account suspended or deleted, the impact can be devastating. We’ve put together this helpful guide with 7 ways your business can legally work around being banned from Google, Instagram, & Facebook.
For many businesses, social media is a key part of their marketing and sales strategy. So what do you do when you’re suddenly cut off from your main source of leads and customers? In this blog post, we’ll explore the issue of social media censorship, and give you some tips on how to deal with it if it happens to you.
In this blog, we’re going to show you the inside view of:
- What leads businesses to be banned from popular social media channels
- Why Facebook took drastic steps to ban alcohol sales between users
- 7 ways your business can legally work around being banned from Google, Instagram, & Facebook
- How Problem Solver’s Consultants can help you work around being banned by popular social media channels and improve your conversions
Contact us today to discuss how we can work together to build a marketing strategy that gets you beyond being banned on popular social media channels
What Leads Businesses To Be Banned From Popular Social Media Channels
In recent years, we’ve seen a number of businesses get banned from popular social media channels. While it’s easy to chalk this up to bad luck or bad behavior, the reality is that there are usually specific reasons why businesses get banned. In this blog post, we’ll take a look at some of the most common reasons why businesses get banned from social media, and what you can do to avoid the same fate.
A few of the more prevalent reasons many businesses and industries get banned from popular social media channels include:
- Businesses belonging to a category or industry not supported by the channel (they may sell products that are controversial or illegal in one or more countries or regions)
- Businesses fail to submit accurate information about their legal entities or where they were founded/incorporated
- A business’s products or services may be illegal for minors to view, consume, or be a part of
- Businesses breaking the terms of service (TOS) of popular social media channels (intentionally or unintentionally)
Why Facebook Took Drastic Steps To Ban Alcohol Sales Between Users
Facebook recently announced that it would be banning the sale of alcohol between users on its platform. This may seem like a drastic step, but it’s actually in line with Facebook’s policies on alcohol sales. Alcohol is a regulated substance, and Facebook has always been careful about how it’s handled on the platform.
For example, Facebook doesn’t allow ads for alcohol, and it doesn’t allow users to buy or sell alcohol on the platform. The ban on alcohol sales between users is just the latest example of Facebook’s efforts to crack down on the sale of alcohol on its platform. In the past, Facebook has taken steps to prevent the sale of alcohol to minors, and it has also removed posts that promote alcohol sales. The ban on alcohol sales between users is a necessary step to ensure that Facebook remains a safe and compliant platform for all users.
7 Ways Your Business Can Legally Work Around Being Banned From Google, Instagram, & Facebook
As a small business, you can’t afford to ignore social media. Social media can be a powerful tool to help you reach your target audience, build relationships, and grow your business. But with so many platforms and strategies to choose from, it can be tough to know where to start. Follow these seven tips and strategies that will help you improve your social media outcomes in no time.
#1: Understand The Buying Cycle & Mindset of Your Target Customer
There are a lot of factors that go into a purchasing decision – whether it’s a B2B or a B2C product. To create content that resonates with your audience and drives conversions, you need to understand the different stages of the buying cycle.
By understanding the psychology behind each stage, you can create content that speaks to your audience’s needs and helps them move through the cycle. The buying cycle consists of four stages: Awareness Consideration Decision Retention Let’s take a closer look at each stage.
The traditional stages of the buying cycle include:
- Awareness – prospect becomes aware of their need to buy a specific product and also realize your brand or company can meet this need by purchasing your product.
- Consideration – your prospect begins to consider your product and their need for the product or service (while possibly looking at different brand’s offerings or solutions)
- Intent – your prospect now has enough information to start to form an intent to purchase the product you or another company offers.
- Purchase – this is the step where the prospect purchases your product or service.
- Repurchase – your prospect now becomes a loyal customer by repurchasing your product or service and/or recommending the product to friends or colleagues. This is called the “Loyalty Loop.”
#2: Create Compelling Blog Content That Attracts & Retains New Customers
Due to your product or service being banned on Facebook, Google, and Instagram, you’ll need to work that much harder to attract, inform, delight, and persuade your prospects to purchase your product. Creating compelling blog content can be a challenge. You want to write something that will attract readers, but you also don’t want to spend hours writing something that no one will read.
The solution is to create blog content that is both compelling and interesting. Here are some tips to help you get started:
- Write about what you’re passionate about
- Write about what you know
- Write about what you’re curious about.
- Use strong headlines
- Use images and videos that include men and women or imagery that speaks to the basic psychological needs of your target market (understand their wants, needs, and desires and speak to them through your content)
- Use helpful tips and advice. Rely on relevant and relatable stories and examples to bring your message to the emotional and logical side of your prospect’s brain
Remember the goal of blog and website content is not just to inform but to get inside the mind of your prospect and change the status quo by making your product or service “fit” their needs, wants, and desires (if they aren’t already interested in purchasing).
#3: Fill Your Site & Social Channels with Educational Content
If you’re looking to improve your website’s conversion rate, one of the best things you can do is make sure it’s packed with high-quality content. That means creating blog posts, infographics, videos, and other forms of content that provide value to your visitors and help to establish your brand as an authority in your industry. Of course, creating all that content can be a challenge, which is why we’ve put together this list of tips to help you fill your site with high-quality content that will convert.
Education content often includes:
- Short product-oriented videos featuring actual customers’ experiences with your brand
- Product-focused tutorials or infographics
- Product demonstrations or instructions
#4: Focus on Organic Reach
When your product is banned from popular social media channels, you’ll need to think outside of the box. Focusing on organic reach is one of the most popular ways to market your controversial product or service.
As a business owner, you know that organic reach is important. After all, it’s how you gain new followers and customers. What you might not realize is that organic reach is becoming more and more difficult to achieve. Due to your business’ banned status, you may have to link up with partners to come up with contests or to purchase ad space on their channels. You’ll have to think creatively to improve your organic reach.
#5: Post To Achieve Higher Engagement
Engagement means your visitors and followers are interested in your brand and products. Take your posts to the next level by trying to achieve a higher engagement rate and cementing your products and services in the minds of your visitors with cool and fun copy, engaging contests, and selfies.
People are more likely to engage with posts that have strong images, so choose images that are relevant and eye-catching. Use engaging language The language you use in your post should be engaging and easy to read.
Avoid using jargon or long, complicated sentences. Instead, use language that is easy to understand and will keep readers engaged. Write interesting and relevant content Of course, the most important part of a post is the content itself. Write interesting and relevant content that
Engagement actions on your site or a partner’s site may include:
- Click Throughs to your website CTR
#6: Speak To Your Prospect’s Wants, Needs, & Desires
You’ve likely heard it said that people buy based on emotion and then justify their decision with logic. This is especially true when it comes to B2B decision-makers. In order to make an impact with your content and persuade them to choose your product or service, you need to connect with their wants and needs on a human level. But how do you do that? In this blog post, we’ll explore how to speak to your prospect’s wants and needs so you can create content that resonates and convert leads into customers.
#7: Grow Your Email List Using Innovative Marketing Strategies
Email lists are a valuable asset for any business. Due to your business being banned on Google, Instagram, and Facebook you’ll need to leverage email marketing as much as you can. This means making every email “Open” action count.
Email campaigns and messaging are under your control and provide a direct line of communication to your target audience, and when used correctly, can be a powerful tool for driving sales and building relationships. But growing an email list can be a challenge, especially if you’re just getting started. In this post, we’ll share some innovative strategies you can use to grow your list quickly and effectively. So if you’re ready to take your email marketing to the next level, read on!
Case Study: Mountain Smoke Premium Tobacco uses its email list and email marketing to generate sales for new releases each week producing an email ROI of 20X. Problem Solver’s Consultants created and ran the tobacco brand’s MSPT Cigar Madness campaign last year generating IG/FB engagement and resulting in a 325 increase in new newsletter subscribers.
Keep An Eye On Your Competition & Industries To Keep Your Message Fresh
If you’re not keeping an eye on your competition, you’re missing out on valuable insights that can help you improve your business. It’s helpful to have a working knowledge of what your competitors are doing to improve your business.
Chances are they’re making the same mistakes you are, and if you can implement a few changes, you’ll be giving yourself a competitive edge. In order to do this, you need to know what their social media accounts are and what they have published. This way when you have a peak period, you’ll be able to use that knowledge to your advantage.
You don’t just follow your competitor’s pages to see their organic posts but also to see their retargeting ads and how well their engagement is going with this content. This can inform your copywriting and design as you mull through how to best connect to your followers and prospects. This activity can save you so much time as it can tell you what they are focusing on and how they are promoting their products or services.
How Problem Solver’s Consultants Help Small Businesses Who Are Banned From Social Media Platforms Thrive in Competitive Niches
We can help you outlive your ban and get your marketing efforts back on the right track. Many business owners don’t understand what goes into a successful social media marketing strategy and campaign. From the initial planning stages to creating engaging content, interacting with followers, and answering DMs. Crafting and executing a social media strategy is extensive and time-consuming. That’s where we come in. We can become your business’s marketing department for less than the cost of an intern!
Our team uses the latest software and technology along with our experience to create and execute a PPC strategy that’s right for your small business. We are certified by SEM Rush and Google for Search Engine Marketing and Advertising. Keeping these certifications current represents our commitment to the latest best practices and strategies to ensure your budget doesn’t get wasted. Come work with us and let us help you build your brand.