What is Search Engine Marketing?
Search Engine Marketing (SEM), also known as Pay-Per-Click (PPC), is a great way to drive traffic and conversions to your website. SEM is done using platforms such as Google Ads or Bing Ads to target potential customers when they are searching for your product or service. SEM ads are usually slightly more expensive but can really add conversions because the potential customer is actually looking for your product or service. This is called search or purchase intent. Your ads aren’t being served to someone who may never have a need for your product or service. these people are not only actively searching for your product or service but they are searching right now!
SEM Research and Strategy
Our team uses the latest software and technology along with our experience to create and execute a PPC strategy that’s right for your small business. We are certified by SEM Rush and Google for Search Engine Marketing and Advertising. Keeping these certifications current represents our commitment to the latest best practices and strategies to ensure your budget doesn’t get wasted. We use software like SEM Rush to complete in-depth research on your brands keywords and on your competitors. This allows us to provide the best ads and keywords for your business. We’ve had clients with existing PPC campaigns run by our competitors see up to 42% increase in clicks and conversions while spending ~50% less in the same time period!
SEM Ads and Analytics
Once we have done the research on your product or service we use software that allows us to test multiple ads and formats simultaneously to figure out which combinations work best for achieving your goals. Proper SEM is an ongoing task and is not set it and forget it! Linking your ads to a Google Analytics account allows us to see how potential customers are interacting with your landing pages after they click thru from your ad. We can then track how they use your website and ensure we are maximizing not only your conversions but your revenue!
All of our services are available al a cart and SEM/PPC is no different. We can offer consultations for your business and help guide you through setting up your campaigns. Or we offer full do-it-for-me (DIFM) services where we can research, create, and maintain your ad campaigns. In many cases these services are very affordable even for the smallest businesses and they can provide the largest return.
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