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5 Steps to Reviewing Your Facebook Ad Performance You’ve published your Facebook ad campaign. Now what? If you’re like most, you check it off your to-do list and focus on other things while it runs. But the truth is, if you’re not analyzing data and optimizing...
Social media isn’t just for connecting with friends and family. It has become a mainstream way for businesses to increase awareness, boost brand visibility, connect with customers and convert prospects. 2.7 billion people around the globe use social media, so...
So much of digital marketing is analyzing and measuring the results. For example, if you’re running online marketing campaigns and tracking the traffic on your website, you need to be able to prove exactly which ads, tweets, or posts worked and which ones didn’t....