Small businesses have a big advantage on social media. Why? Because social media is all about building relationships, and small businesses are, by their very nature, more personal and intimate than large corporations. But even though small businesses have this advantage, they still need to have a social media strategy.

A social media strategy for a small business is different from a social media strategy for a large corporation, and it’s important to understand the difference. In this blog post, we’ll discuss what social media strategy is for small businesses.

In this blog, we’re going to show you the inside view of:

• What social media strategy means for small businesses
• Which outcomes and social media key performance indicators (KPIs) are right for small businesses
• How to properly engage with your followers on social media
• How to develop content that is interesting and “on brand”
• Why Google’s Helpful Content update matters to small business owners
• How Problem Solver’s Consultants can help you improve and align your social media strategy to what your followers expect from your brand

Contact us today to discuss how we can work together to enhance your social media strategy and marketing campaigns.

7 Social Media Strategies & Tips You Can Apply In Your Small Business

As a small business, you can’t afford to ignore social media. Social media can be a powerful tool to help you reach your target audience, build relationships, and grow your business. But with so many platforms and strategies to choose from, it can be tough to know where to start.  Follow these seven tips and strategies that will help you improve your social media outcomes in no time.

#1: Create & Execute the Right Social Media Strategy For Your Small Business

Creating a website is no easy feat. Opening a Facebook Business page and Google My Business account takes seconds. Which strategy works best? It takes a lot of hard work, dedication, and time to build a loyal group of followers and keep them coming back to consume the content your brand has tirelessly created.

Do you want to “push and pull” your social media followers to your email list and then pull them back to your website and social media channels with helpful content and tutorials or product reviews/testimonials? There are countless ways to create content that drives your followers to ponder whether your products and services match their needs and desires. It can be tough to choose just one.

Your job as a business owner is to carefully examine how your prospects consume information, what they consume, and how much, and build a strategy around addressing their needs, wants, fears, and desires.

So what steps do you need to take to create the right social media strategy for your business?

1. Understand your target customer and target market first
2. Be fully aware of how your prospective customers consume information and where they visit
3. Create relevant content that is uniform
4. Ask yourself “What drives my customers to buy?”
5. Create and analyze targeted calls-to-action and the most helpful and relevant on-brand content possible for your space

#2: Choose Outcomes & KPIs That Move The Marketing Needle

In a world of constant change and uncertainty, it can be difficult to know what to focus on. Outcomes can provide a compass to help you navigate. An outcome is a result you hope to achieve. It’s important to be clear about your outcomes because they will guide your decisions along the way.

There are many factors to consider when choosing outcomes. Here are a few things to keep in mind: What is your goal? What are your priorities? What is your timeline? What resources do you have? What are the risks and potential roadblocks? Choosing the right outcomes will help you focus on what’s important, and achieve the results you’re looking for.

A few of the most popular and useful key performance indicators to judge social media effectiveness include:

• Likes, comments, and shares
• Follower count
• Click-thru to your landing page
• Actual sales or signups (your goals may vary depending on your marketing funnel and business model)

#3: How To Engage With Your Social Media Followers

As a business owner, you know that social media is a powerful tool to reach new customers and grow your brand. But what you may not know is how to effectively engage with your social media followers. Engagement is key to social media success, but it can be difficult to know how to get started. Here are a few tips to help you get the most out of your social media interactions: Be responsive.

When someone comments on one of your posts, take the time to reply. This shows that you are listening to your audience and value their input. Ask questions. A great way to encourage engagement is to ask your followers questions.

This gets them involved in the conversation and also gives you valuable insight into what they are thinking. Use images and videos. People are more likely to engage with posts that include visual content. So, mix things up by including images and videos along with your text-based posts.

Offer incentives. Everyone loves a good deal, so offer your followers discounts or other incentives for engaging with your brand on social media. Be consistent. The best way to keep your followers engaged is to be consistent with your content

A few of the most effective ways you can engage your social media followers to include:

• Respond to your followers’ comments and questions
• Like your follower’s posts and comments
• ‘Call out’ and recognize helpful and popular users on your channels
• Run contests and award users who’ve generated significant content for your social media pages

#4: How To Create Uniform Messaging & Stay “On Brand”

Creating uniform messaging across all of your channels is essential for any business, big or small. It can be difficult to keep track of what messaging is going where, but it’s important to make sure that your message is consistent no matter where your customer is hearing it.

There are a few key things to keep in mind when creating uniform messaging:

1. First, you need to make sure that your message is clear and concise
2. Second, you need to make sure that your message is relevant to your audience
3. Finally, you need to make sure that your message is consistent across all of your channels

#5: Why Helpful Content Matters Now More Than Ever

There’s no doubt that we’re living in difficult times. With so much uncertainty in the world, it’s more important than ever to be helpful and to provide value to others. Whether you’re a business owner or a content creator, you have the opportunity to make a difference in the lives of others. And when you do, you’ll find that your business or your content will be more successful than ever. Here’s why helpful content matters now more than ever.

Google recently released its Helpful Content Update and small business owners are just now feeling the effects of its expectations. Google has announced a new update to its algorithm that will prioritize “helpful” content in the search results. This update is designed to surface content that is comprehensive, well-researched, and trustworthy. To rank well under this update, it’s important to understand what Google considers to be “helpful” content.

Here are a few tips: Make sure your content is comprehensive and covers all aspects of the topic;

• Research your topic inside and out, and back up your claims with data and sources.
• Be transparent and honest in your writing, and avoid any false or misleading claims.
• Write in a clear and easy-to-understand style, so that your readers can easily follow along. Lastly, make sure your content is updated regularly to ensure that it remains relevant and helpful for your readers.

By following these tips, you can help your content rank well under Google’s new update.

#6: Implementing Pay-Per-Click Advertising

Pay-per-click (PPC) advertising is a form of digital marketing where businesses can display ads on search engines and other websites. When a user clicks on one of these ads, the business pays a small fee to the website owner or the advertising platform.

PPC is a great way to generate leads and sales from your website, and it can be used to complement other digital marketing activities. In this article, we’ll give you an overview of how PPC works and how you can use it to achieve your marketing goals.

#7: Remember, Marketing Is An Iterative Process

Marketing is an iterative process. That means that you need to keep track of what’s working and adjust your strategy as you go. The best way to do that is to use marketing KPIs. Marketing KPIs are the metrics that you use to measure the success of your marketing campaigns. They can be anything from website traffic to conversion rate to social media engagement. The important thing is that you choose the right KPIs for your business and that you track them over time. Doing so will help you fine-tune your marketing strategy and get the most out of your marketing budget.

How Problem Solver’s Consultants Help Small Businesses Build Effective Social Media Strategies & Improve Conversions

Many business owners don’t understand what goes into a successful social media marketing strategy and campaign. From the initial planning stages to creating engaging content, interacting with followers, and answering DMs. Crafting and executing a social media strategy is extensive and time-consuming. That’s where we come in. We can become your business’s marketing department for less than the cost of an intern!

Our team uses the latest software and technology along with our experience to create and execute a PPC strategy that’s right for your small business. We are certified by SEM Rush and Google for Search Engine Marketing and Advertising. Keeping these certifications current represents our commitment to the latest best practices and strategies to ensure your budget doesn’t get wasted. Come work with us, and let us help you build your brand.

Become Our Next Client. Book a Meeting Now.