Problem Solver’s Consultants considers 2022 to be a year to remember. We’ve been challenged and proven capable of rising to meet our clients’ expectations amid a changing economy and shifting customer sentiments. With the ever-evolving digital marketing landscape, brands must stay ahead of the curve to remain competitive. In 2023, brands should market to their customers by continuing to do what works and also look into leveraging the power of personalization.
Personalization has been a buzzword in marketing since the start of the digital age, and now more than ever, it is essential to ensure that customers are receiving the most relevant and engaging content. By using data to understand customer preferences and behaviors, brands can create targeted campaigns that are tailored to each individual customer. By utilizing personalization, brands can increase customer loyalty, drive higher conversions, and ultimately, increase ROI.
In this blog, we’re going to discuss:
- Problem Solver’s Consultant’s Yearly Recap for 2022
- How analytics & a fresh perspective can help move your business forward
- How Problem Solver’s Consultants can help you improve and align your social media strategy to what your followers expect from your brand
Contact us today to discuss your company’s marketing and analytics goals for 2023. Let’s work together to make your year the best you’ve ever seen.
As we begin 2023, it’s essential to take a look back at how we’ve done and what we can recommend based on our experience. With many clients across multiple niches and industries we’ve provided improved brand messaging, expanded our clients’ reach, and (most importantly) created loyal customers.
2022 was a fantastic year for our clients. We’ve seen them overcome challenges and reach new business levels. We expect this success to grow in 2023 and beyond. We’ve taken on a number of new clients who’ve helped us serve new verticals and ensure our clients are able to reach previously untapped potential in their industry.
Here are the specifics of the work we’ve done over the past year:
465,255 website visitors to clients’ sites
16,821 Automated tasks
8,582 Social Media Posts
396 Email Campaigns
212 Blog Posts
23 New websites
14 New Clients
What does this all add up to?
1 Amazing Year!
Now is the perfect time to start fresh and move beyond stale analytics and potentially negative insights which may be clouding your judgment. While it is possible that these insights may give you some perspective, it’s important to note that change happens in an instant, and your followers may need you to refresh your brand’s identity and messaging to keep them interested in your brand’s products, offerings, and solutions. It’s important to start the year refreshes with renewed positivity and realistic goals.
Here are a few areas that businesses improve upon as they enter a new year:
- Brand messaging and sales copy (newsletter, landing page, and/or ad copy)
- Ad imagery (does your imagery align with your target audience?)
- Communication (internal and external with clients and customers alike)
- Pricing and packaging (how can you better package solutions for potential customers?)
- Analytics and data-driven decision-making (are you using the correct data to make decisions that drive your business forward?)
- Stay up to date with the latest trends and your competitors’ offerings
Gaining more traction for your business is an essential part of success. There are several things your business can do to gain more traction. First, focus on creating a strong online presence. Utilize social media to engage with potential customers, build relationships, and promote your products or services. Additionally, create content that is relevant and interesting to your target audience. This content can be shared through your website, blog, and social media platforms. Additionally, use SEO techniques to increase visibility and reach more potential customers.
Finally, consider using paid advertising to reach a larger audience. Paid ads can be used to target specific demographics and generate more leads. By implementing these strategies, your business can gain more traction and reach its potential.
How Problem Solver’s Consultants Helps Small Businesses Evaluate & Plan For Business Success in the New Year
Marketing in the new year is the time for a fresh perspective and bold action. We recommend thinking carefully before pivoting too far from what’s tried and true in your business. We think you should expand on what works and attempt to take baby steps toward new areas of business and provide new solutions and messaging for your clients. Your customers are looking for a brand they can continue to trust that adapts to the times and doesn’t stay stagnant.
Problem Solver’s Consultants has the resources, experience, and team available to help you reach new heights in 2023. Let’s work together to create unique, relatable content and messaging that your clients will learn to connect with, grow with as they choose your solutions, and continue to be loyal to as they evaluate which brands will continue to meet their needs. Become Our Next Client. Book a Meeting Now.