Case Study · Healthcare
We helped a medical practice grow its business by more than 35% by implementing an automation strategy, adding new lead generation to its website and carrying out its marketing plan every month.
overall sales growth
more online conversions
more organic social reach
more social engagement
engagement rate (about 8x average)
website conversion rate
This practice didn't need to be told what to do. The leadership team understood marketing and had a clear idea of what needed to happen. What they lacked was time and specialized expertise. Providers were focused on patients, staff were busy running the office, and building an internal marketing team wasn't financially realistic.
Meanwhile, patients increasingly choose providers online. 84% check reviews before selecting a provider (Medical Economics). Without consistent marketing and follow-up, inquiries were slipping away.
We became the practice's marketing department:
1. CRM and marketing automation: We implemented a CRM with lead scoring, so the practice knew which inquiries were most likely to book and every lead got timely follow-up.
2. New lead generation on the website: We updated the website with new offers, forms and calls to action that turned visitors into inquiries.
3. Consistent, engaged organic social media: Educational and community content published every week, with real engagement.
4. Email marketing: Campaigns that kept patients and prospects informed and coming back.
5. Online advertising: PPC, display and social ads that reached people in the practice's service area.
6. Conversion optimization and testing: Monthly analysis to improve what worked.
All marketing was handled with patient privacy in mind.
Overall sales grew 35%. Online conversions increased 21x, and the website converted 16%+ of visitors. Organic social media reach grew 6,107%, and the practice's 7.88% engagement rate was roughly eight times the average.
• Marketing Automation & CRM
• Social Media Marketing
• Email Marketing Services
• Digital Advertising
• Marketing for Healthcare Practices