Case Study · Buckhannon, WV
A new brand, a conversion-focused website and consistent, engaged social media gave a local Buckhannon, West Virginia insurance agency the visibility and credibility it needed to grow.
increase in website traffic
increase in online conversions
increase in organic social reach
increase in engagement rate
website conversion rate
Insurance is a trust business. People buy from an agent they believe will be there when they file a claim. This independent agency offered strong coverage and personal service, but nothing about its online presence showed that. There was no consistent brand identity: no recognizable logo, colors or voice. Marketing happened in fits and starts, when someone had time. And like most small agencies, it had a limited budget and couldn't afford big-city agency fees or an in-house marketing hire.
The result was a business that was great in person but nearly invisible online. Prospects comparing agents had no reason to choose them over national brands advertising on TV.
We started with the foundation and built up:
1. Brand identity: Our designers created a modern logo and brand guide with colors, fonts and voice, so every touchpoint looked professional and consistent.
2. Conversion-focused website: We redesigned the website around one goal: getting visitors to request a quote or call. That meant clear service pages, strong calls to action and simple forms.
3. Consistent, engaged social media: We published strategic content every week and actively engaged with the community, showing the people behind the agency.
4. PPC advertising: Targeted ads put the agency in front of local people searching for insurance.
5. Conversion optimization and testing: Analytics and monthly reporting showed what was working, so we could keep improving.
Within the engagement, website traffic grew 84%, and online conversions (quote requests and calls) grew 242%. The new website converted 17.2% of visitors, far above what most small business websites achieve. On social media, organic reach grew 242% and the engagement rate grew 516%, turning the agency into a familiar local name.
• Website Design Services
• Social Media Marketing
• Digital Advertising
• Digital Marketing Strategy