Social media isn’t just for connecting with friends and family. It has become a mainstream way for businesses to increase awareness, boost brand visibility, connect with customers and convert prospects.
2.7 billion people around the globe use social media, so there’s no doubt that it’s an effective way to help determine and reach your target audience.
Social media marketing will only continue to expand and grow, so let’s look at a few ways you can use it to most effectively reach your target audience…
- Use data to discover your target audience. Before you can begin to market to your target audience, you have to determine who they are in the first place. And guessing based on who you think they are is not a safe route. The best option is to use data to help you narrow down a group so you don’t waste time, money and resources marketing to the wrong audience or group of people. We can help you use your website and social media analytics to determine and define a select group of people you should target your campaigns and content to, or in other words, help you identify your target audience. We can determine your audience’s demographics, social behaviors and more.
- Invest in pay-per-click ads (PPC). Most social media platforms allow businesses to promote their brand or products through ads. This is an easy way to boost visibility and direct people to your website or landing page. Paid ads can help get your content in front of the right people at the right time, winning your website traffic to reach your goals. However, it’s important to invest in ads on the right platforms, or where your target audience is present. How do you know this? We can help! We can help you determine where and how much to spend to reach your goals, as well as set up organic, well-performing content for your ads. Using content you know your audience will engage with will give you a better chance of getting higher click-through rates.
- Run campaigns to lookalike audiences. Now that you’re convinced to run PPC ads, consider launching campaigns to lookalike audiences. These could be off of your customer lists or from social page follower/fans. Facebook will let you choose your setting interests to an audience that closely matches your target, or choose a larger audience with similar interests, but not quite as close. Targeting some campaigns to lookalikes are a great way to get additional brand exposure and customer insights.
- Follow your competitors. If you’re still feeling like you don’t know where to start or are wondering if you are engaging too much or too little with your audience on social media, we recommend analyzing and following your competitors. Start with 3-5 on Facebook and add them to your Pages to Watch section of Insights. Doing this can give you an idea of how active they are and how well their audience is engaging with their posts.
Social media marketing is most effective when you are reaching the right people. Let us help you set up campaigns that are targeted and convincing—getting you RESULTS!
Within just 1-3 months we can increase your social engagement, followers, prospects, website traffic and more with campaigns and processes that work.
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