There’s no denying that people love a good summer giveaway, which is why summertime is the perfect season to host one! If you’re thinking about running a summer giveaway on your blog or website, there are a few things you need to keep in mind. First, you’ll need to come up with a great prize that will entice people to enter. Second, you’ll need to promote your giveaway properly so that it reaches your target audience. And lastly, you’ll need to make sure you follow all the rules and regulations regarding giveaways. With a little planning and effort, you can run a successful summer giveaway that will have everyone talking.

In this blog you’ll learn:

  • Why social media followers love summer giveaways
  • 3 Easy Tips To Running Summer Giveaways on Social Media
  • Five Simple Ways To Run Summer Giveaways & Promotions On Social Media
  • How Problem Solvers Consultants can help you quickly set up giveaway campaigns that drive successful results

For a free digital marketing and giveaway audit, contact us today!

Why Social Media Followers Love Summer Giveaways

Make sure your summer giveaway is relevant to your brand and that it’s something your followers will love. Relevancy is key when it comes to social media giveaways because you want your followers to be engaged with your brand. If your giveaway is not relevant, you risk losing followers. If you’re not sure what to give away, ask your followers what they’d like to see. This is a great way to get feedback from your audience and to ensure that your giveaway is something they’ll love.

3 Easy Tips To Running Summer Giveaways on Social Media

Summer giveaways are a great way to increase brand awareness and to attract new customers. It’s also a great way to show your appreciation for your existing customers. If you’re thinking about running a summer giveaway, here are a few things to keep in mind. First, you need to decide what kind of prize you’re going to offer. Second, you need to promote your giveaway. And third, you need to make sure you follow up with your winners. Let’s discuss three easy tips to begin to run your summer giveaway on social media.

Tip #1: Pick Cool Prizes For Your Summer Giveaway

If you’re looking for ideas for your summer giveaway, think about picking cool prizes that everyone will want to win. Summer is all about having fun, so consider giving away prizes that will help people enjoy the season. Think about giving away beach towels, sunglasses, pool floats, and other summer essentials.

You could also give away gift cards to popular summer destinations, like the local water park or ice cream shop. Whatever you choose, make sure it’s something that will put a smile on people’s faces.

A few cool prizes your social media followers could enjoy include:

  • Gift cards to their favorite restaurant or store
  • Netflix or streaming service subscription
  • Discounts on the products or services you sell in your online store

Tip #2: Understand What Your Audience Wants

Before you launch a summer giveaway, it’s important to understand what your audience wants. Do they want a chance to win a trip? Do your followers want a new car or apparel from their favorite fashion brand? Knowing what they want will help you determine what kind of giveaway to launch. It’s also important to have a clear purpose for your giveaway. Once you know what you want to achieve, you can create a giveaway that will help you reach your goals.

Tip #3: Use Interesting & Compelling Graphics To Publicize Your Summer Giveaway

One final tip for small business owners who are looking to run a summer giveaway: be interesting and use compelling graphics to design your summer giveaway marketing materials. You could use banner ads, flyers, or new images that will be included in your next newsletter to your email list. The most important aspect you tend to remember is that your images need to capture your reader’s attention and keep it!

Interesting and compelling graphics:

  • Draw in the visitor’s  attention with bright colors
  • Use recognizable fonts (Helvetica, Trajan, Times New Roman, or Arial)
  • Use colors that contrast and grab attention (yellow and green, red and white)
  • Use imagery that relates to your target customer (images they can identify with)

Five Simple Ways To Run Summer Giveaways & Promotions On Social Media

#1: Follow The Rules of The Platform

Giveaways are a great way to increase engagement on social media, but it’s important to follow the rules of the platform you’re using. For example, on Instagram, you can’t require people to tag their friends in order to enter the giveaway. This is considered “spam” and can get your account banned.

You also can’t ask people to share your content in order to enter. On Facebook, you can’t run a giveaway without a page, and you can’t ask people to share your content in order to enter. So make sure you’re familiar with the rules before you run a giveaway!

Remember to:

  • Read each social media platform’s Terms of Service
  • Check your ads and social media posts with your legal department or company lawyer
  • Reach out to the administrator of any group to ask permission before posting or advertising your content on their channel or group

#2: Know Your Giveaway Audience

You need to know your target audience before you can design a successful giveaway. This seems like common sense, but a lot of people make the mistake of designing a giveaway without a clear understanding of who they’re trying to reach. Once you know your target audience, you can design a giveaway that’s tailored to their interests and needs. This will give you a much better chance of attracting participants and generating leads.

#3: Choose Your Summer Giveaway Prize(s) Carefully

Summer giveaway prizes should be chosen carefully to ensure they are relevant to your target audience and will help you achieve your marketing goals. Giveaways are a great way to generate interest in your brand and to get people talking about your products or services. However, if your prize is not carefully chosen, it could end up doing more harm than good.

#4: Promote, Promote,  & Promote Some More

Make sure to promote your summer giveaway as much as possible! This is a great way to generate interest in your product and to get people talking about your brand. You can promote your giveaway on social media, on your website, and through email marketing. Make sure to include all the details of the giveaway, such as how to enter, what the prize is, and when the winner will be announced. The more people you can get to enter, the better your chances of winning.

#5: Be Sure To Track Your Results

Be sure to track your giveaway’s results in order to improve your chances of success next time. By understanding what worked and what didn’t, you can adjust your strategy accordingly and make sure that your next giveaway is even more successful. Additionally, tracking your results will help you to see the impact that your giveaway had on your overall marketing goals.

Problem Solvers Consultants Can Assist You in Creating, Running, & Analyzing Your Next Summer Giveaway

Problem Solvers Consultants has years of successful marketing and design experience and we have many examples of successful summer giveaway campaigns we’ve run. We can help you with building out an initial giveaway idea to full white glove “hands off” service where we handle all the ideation, selection or prizes, determining your target audience and social media platform, and running the giveaway itself.

Creating the content can be challenging and getting the right brand voice can be crucial to ensure you’ll see the most successful results. You’ll also want to ensure the cost isn’t too high as many large agencies  (we won’t name them here) charge quite a bit for this service. We prefer to focus on superior customer service and using a diverse team of highly capable (and experienced) team members to build our client’s marketing campaigns. In short, we drive the results you’re looking for and charge you less than you would pay an intern.

After the giveaway concludes, PSC follows up with full reporting and a post-campaign debrief that is intended to dive into the successful aspects of the campaign and possibly follow up with another campaign or giveaway.

Let’s Get Your Summer Giveaway Started. Book a Meeting With Us Today