Client Testimonial: Mountain State Waste
Our client, Mountain State Waste, provides exceptional residential and commercial waste services in West Virginia. However, they compete with the large guys (like Waste Management), so our goal was to help them compete and win more business online by ramping up their digital marketing.
When we began working together, we focused on increasing clients, awareness and digital reach through their website, social media and online advertising campaigns.
We updated and continue to update and manage all content for their social media pages on LinkedIn, Facebook and Instagram. This includes writing copy, updating photos, responding to comments, questions, inquiries and more.
For their website we updated copy to incorporate calls to action and built landing pages for their CTAs and online ad campaigns. This has helped increase online conversions immensely.
Online advertising campaigns have been a huge success on Google, Facebook and Instagram with all ads directed to landing pages where our team can track the success of each campaign and report on them each month. Most recently we have been gearing our online campaigns towards online job postings to help them fill open positions. Each month we analyze the campaigns, report the statistics and make the changes necessary to spend digital advertising money on ads that perform well.
We have seen huge success with their campaigns on these platforms so far that have led to some of the statistics we will share below…
Digital marketing growth in 2020 compared to 2019:
- Increased search volume 20%
- Increased social media engagement rate 68%
- Increased social media click throughs 88%
- Grew social media following 77%
- Conversion rate is now 33.3% (typical conversion is less than 10%)
We are excited to continue to see Mountain State Waste grow online!
Are you ready to see more online conversions? Curious where to start?
Contact us today for a free digital marketing audit and to learn more about how our team at PSC can help you!