Have you ever clicked on an email and then started getting ads from that company on your social media? Ever Googled something only to see ads appear randomly on Facebook or Instagram? It’s happened to all of us and nowadays, it happens almost daily. This is because...
One of the newest trends in digital marketing is taking brands live and making them more relevant. What was once a luxury, is now a necessity to compete online. If you’ve been on Facebook or Instagram lately, you’ve likely come across several big news stories captured...
It’s no surprise that universities are actively engaged on social media. Today’s students and alumni have grown up being active on social media and using Facebook, Twitter, Instagram and more to share experiences and communicate with friends and family. In fact,...
When it comes to digital marketing, you’ve heard terms like SEO, convert, leads, call-to-action, keywords, etc. But do you really understand the importance of each of these and how to incorporate them within your digital marketing strategy? Today I...
You’re probably already using your website to get new leads. And you probably already know that to increase traffic to your website you need to be active on social media. Sure, your email campaigns, Google Ads and Facebook online ad campaigns can all drive traffic to...
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