UTM Codes: What They Are and How to Use Them to Understand Your Website Traffic

UTM Codes: What They Are and How to Use Them to Understand Your Website Traffic

So much of digital marketing is analyzing and measuring the results. For example, if you’re running online marketing campaigns and tracking the traffic on your website, you need to be able to prove exactly which ads, tweets, or posts worked and which ones didn’t....
Preparing for Holiday Sales with Digital Marketing Campaigns

Preparing for Holiday Sales with Digital Marketing Campaigns

Are you ready for the upcoming holiday shopping frenzy to begin? Do you have high sales goals to hit before the end of the year? There’s no better time to start planning and running your holiday digital marketing campaigns. The season’s busiest shopping days are just...