A Complete Digital Marketing Guide for Franchises

A Complete Digital Marketing Guide for Franchises

As entrepreneurs keep opening businesses and franchises continue to grow, the market gets more crowded and you need to find ways to stand out. And the good news is, this is easy to do with digital marketing!  However, franchise marketing has obstacles to overcome...
A 5-Step Plan to Developing a Marketing Budget for Small Businesses

A 5-Step Plan to Developing a Marketing Budget for Small Businesses

Growing a successful business involves constantly marketing your products, services and more.  One common mistake we see, is that a lot of small businesses either don’t have a marketing budget (or don’t know how to create one), are unsure where to spend their...
UTM Codes: What They Are and How to Use Them to Understand Your Website Traffic

UTM Codes: What They Are and How to Use Them to Understand Your Website Traffic

So much of digital marketing is analyzing and measuring the results. For example, if you’re running online marketing campaigns and tracking the traffic on your website, you need to be able to prove exactly which ads, tweets, or posts worked and which ones didn’t....