Are you looking to stay ahead of the curve and your competition? Facebook ads, staying competitive, and getting just the right Click Thru Rate (CTR) can be an extremely challenging task for anyone who’s just getting started constructing ads and putting together campaigns on Facebook.
Many business owners don’t understand what goes into a successful social media marketing strategy and campaign. From the initial planning stages to creating engaging content, interacting with followers, and answering DM’s. Crafting and executing a social media strategy is extensive and time-consuming. That’s where we come in. We can become your business’s marketing department for less than the cost of an intern! You get access to our team of strategists, copywriters, and graphic designers to create and execute your social media marketing strategy and grow your business using proven digital marketing techniques.
Facebook Ads Are Still The Best Way For Most Businesses to Advertise… When Done Right!
Forget Instagram, Pinterest, or newspapers (even old radio ads)! Your ideal customers are browsing Facebook and updating their feeds minute by minute! Facebook marketing is now the marketing norm and the future. That’s the opinion of Facebook marketing experts and organizations like eMarketer. In 2021, 91.9 percent of U.S. marketers in companies larger than 100 employees were expected to use social media for marketing purposes. It’s clear that Facebook will remain a powerful platform for businesses of all sizes to reach their target audiences. Consumers spend more than 58 minutes per day on average, according to a study by SimilarWeb.
In this blog you’ll learn:
- Why Facebook Ads are the future
- 3 Ways To “Spy” On Your Competitors
- How To Optimize Your Facebook Ads Beating Out Your Competition
For a free digital marketing audit, contact us today!
3 Ways To “Spy” On Your Competitors and Make Your Facebook Ads Better
So, how do you stay ahead of the curve? Simple. Learn to “spy” on your competition and take note of the way they write their ad copy, present their products, and which ad sets they publish the most.
- Use the Facebook Ad Library
One of the best ways to design a great Facebook ad (and observe your competitor’s ads) is to use the Facebook Ad Library. The library shows just how your ad will look to different people, and it helps you see how people will respond to the ad and what kind of reaction you’ll get. It also helps you understand what other ads people respond to and it gives you an idea of the direct competitors you have.
Transparency is important for Facebook and this is a great form of competitive intelligence for you to leverage as inspiration to improve your own ads. Facebook stores these ads in the library for 7 years.
You can view and use the Ad Library at https://www.facebook.com/ads/library. Then look up your competitors to see what ads they are currently running and then look for their oldest ads that are still running as they are most likely the best performing.
Tips for success:
- Ensure you’re looking at the correct competitor and product
- Browse which ads your competitors are currently running
- Make sure to filter towards a view that shows you which ads are oldest (and still currently being served)
- Follow your competitors FB & IG pages (and visit their website)
It’s helpful to have a working knowledge of what your competitors are doing to improve your business. Chances are they’re making the same mistakes you are, and if you can implement a few changes, you’ll be giving yourself a competitive edge. In order to do this, you need to know what their social media accounts are and what they have published. This way when you have a peak period, you’ll be able to use that knowledge to your advantage.
You don’t just follow your competitor’s pages to see their organic posts but also to see their retargeting ads and how well their engagement is going with this content. This can inform your copywriting and design as you mull through how to best connect to your followers and prospects. This activity can save you so much time as it can tell you what they are focusing on and how they are promoting their products or services.
- “Why You’re Seeing This”
It’s important to follow your competitors on social media because you can learn a lot about them and build up a strategy for attacking them. It helps you to learn about their strengths and weaknesses and what you need to compete. You can also use them as an example and see if their tactics and practices work.
When you’re developing a strategy, and you’re building and refining your tactics for social media, observing your competition is crucial. It lets you know what you’re up against and how you can turn the weaknesses of your competition to your own advantage.
Be sure to follow these steps:
- Keep an eye out for your closest competitor’s ads and social posts
- When you start seeing the ads from your competitors click the 3 dots in the upper right-hand corner to see why you’re seeing this ad
- Next, review the detailed targeting info that’s shared with you there for targeting options you may not have thought of.
The Problem Solver’s Consultant’s Difference:
Problem Solvers Consultants is so much more than just a group of web design and marketing experts. We treat each client like family and take the time to understand and truly interact with our clients to understand their brand voice, goals, and their vision for the company’s future.
We firmly believe in delivering innovative content and websites that fully express and promote your brand. We tell your story in a way that provides results. We focus on your customer and delivering a message they want to hear, when they want to hear it, where they are! We work to be as cost-effective and efficient as possible and that is what sets us apart.
We offer full do-it-for-me (DIFM) services where we can research, create, and maintain your ad campaigns. In many cases these services are very affordable even for the smallest businesses and they can provide the largest return.
Hiring Problem Solvers Consultants will help you:
- Focus on running your business
- Work with experts
- Stay competitive in your industry online
- Understand and get measurable results
- Cut down on overall costs and wasted ad spend
Currently running PPC/SEM ads and getting poor results? Contact us today to learn more about our Search Engine Marketing/PPC services.