Don’t Get “Factored” Out!
Whether you’re in the early stages of launching your tutoring business, or you’re well established, there’s one thing for sure… you need consistent digital marketing strategies to bring in new students and expand services for your current client base.
Whether your budget is large or small, if you’re spending your dollars the right way, your efforts can go a long way. We help clients build a stronger online presence, show up in more local searches, run paid advertising campaigns, publish blog posts and more! Our focus is combining high-quality content marketing (blog posts), social media (organic and paid), PPC ads and email marketing to create and execute killer marketing campaigns that provide results and save our clients time. Each of these efforts tied to one goal—putting your local tutoring services and centers in front of more parents, teachers and people looking for YOU!
In this blog post we want to look at 3 low-cost strategies to market your tutoring business…
- Build an online presence.
Start with a website that is accessible from both desktops and mobile devices. Make sure your services are easy to find and that your physical address is on the home page. This will help your website appear higher in search engine results. From there, build a social media presence. Add a Facebook business page and/or Instagram and Twitter account. The more people you can drive to your website online, the better. Other tips to improving your search ranking include:
- Claim and verify your Google My Business listing (including your @handle).
- Optimize your Google My Business listing (and all of your other online listings) with hours, videos, photos, categories, etc.
- Build and maintain on-page SEO, meta descriptions, title and alt tags, etc.
- Publish new, relevant content often. (ie- blog posts, articles, newsletters, etc.)
- Run paid advertising campaigns.
The best and quickest way to get your tutoring and learning center in front of more parents is to run paid advertising campaigns. These ads could appear across social media (Facebook, LinkedIn, Instagram, etc.), on Google and or even on other websites. We partner with AdExpresso to create and test ad campaigns. We also help clients optimize landing pages for conversions. This means, we take those prospects that are clicking on your ads, to a landing page where they take action (like sign up for your tutoring services!). Paid advertising can be tricky to manage, but we can help you set up and run campaigns that will increase leads and create landing pages that will convert. Learn more here.
- Promote your business through email.
Do you have an established email contact list or a list of prospects? Are you reaching out to contacts at schools, community centers, public libraries and more to see if you can partner with them to spread the word about your services? We can help you build your email list and execute email campaigns to let everyone know about upcoming events, promotions and more. We can link blog post and other relevant information to these campaigns. And the best part? You don’t even need an email service provider to get started! We can set you up with our trusted partner, Constant Contact, to begin running scheduled email campaigns weekly, monthly, quarterly, or as often as you would like.
Oftentimes our tutoring center clients come to us overwhelmed, because running a tutoring or learning center requires you to wear a lot of hats. You oversee operations, hire tutors, make sure students are learning and excelling and so much more. And as important as it is, advertising and marketing is often not your first priority and we get that! Your students are. And they should be.
Let us help you, help them. Let us help you grow your tutoring business and bring in students that need and want help from you.
Contact us today for more information about running your next low-cost, high-performing digital marketing campaign.