If you’re a contractor, you understand how business can have its ups and downs. How reputation and referrals can strongly affect sales and that even when the demand is low, you must have jobs to keep the company afloat. So, what are you doing right now to generate new jobs, new leads and new work? Are your current sales increasing each month? Quarter? Or year? Is your phone ringing or email inbox overflowing as much as you want it to? If not, and you want to grow digital marketing can be the answer for your contracting business.
No matter what contracting services you offer, there’s one thing for sure: your target audience is looking for your services online. Consumers run more than 700,000 online searches each MONTH for services like HVAC, plumbing, electrical, building, roofing and more.
Luckily, you can market to these consumers online using digital marketing. With the right strategies in place your digital marketing campaigns can set you above your competition and bring in consistent leads 24 hours a day, 7 days a week. Here’s how…
4 Top Contracting Digital Marketing Strategies that WORK…
Make sure your website is optimized to bring in leads
Before you start to market your services, make sure your website is visible, user-friendly and optimized for the best search engine optimization (SEO) practices. This is something we can review for you and help make adjustments to. We recommend that your website be mobile friendly too since more than 60% of traffic online now comes from smartphones and tablets. Make sure you have pricing info (if available) and a portfolio of your previous work (if necessary) easily accessible. Copy (the written words) on the website should include keywords that your target audience is searching for. We can help you research, identify, and implement these on your website to ensure you are showing up in the right place, at the right time.
Need help understanding how to drive leads and increase conversions from your website? We will do this as well. Because with the right components and copy we can not only improve your site’s performance but add calls to action and landing pages that consistently bring in new leads.
Invest in SEO
Potential customers of yours are searching for services online, reading reviews and comparing prices. So, it’s crucial that you rank high on Google, maximize your search visibility and generate inbound calls and leads from your website. A few key things we can start with to increase SEO include:
- Completing a market and competitive analysis of your targeted service areas
- Analyzing search terms in your areas and keyword research
- Optimizing your website and Google My Business page
- Tracking and optimizing SEO campaigns over time
- Publishing high-quality content including:
- Well-written website content to improve your local search rankings
- Search engine-friendly optimizations in content (like blogs, articles, videos, etc.) and calls to action to increase inbound leads
Optimizing your website for SEO will help define your target areas and audiences, reach a larger number of potential customers, drive leads using keyword strategy and improve the target audience who finds your services and company online.
Use Email to nurture leads
Email marketing is an easy way to nurture prospects and keep in touch with past customers. It increases repeat sales and is an excellent way to keep your customer base up-to-date on discounts, services, coupons or rebates you are offering. Email marketing is a very cost-effective way to keep your businesses name top of mind with people who are already familiar with you. You can send out valuable information about new types of work you are doing or new products that are available. By providing more value to them they are more likely to remember and refer your business when the subject comes up! At Problem Solver’s, we partner with Constant Contact to set up email campaigns for our clients, manage and report on the performance of each of them. This allows us to ensure we are getting the maximum open rates and engagement from each email list. Email marketing, when done right, ISN’T DEAD!
Run Pay Per Click (PPC) and/or Social Media ad campaigns
One of the easiest, most cost-effective ways to market your services online is through PPC campaigns on Facebook or Google. To do this on Facebook you simply create ads, choose a target audience and set up a budget for how much you want to spend per click, per thousand impressions, or per lead for lead ads. Google Ads is slightly different because they work on a bidding-based system, meaning your keywords are bid against other advertisers. This can cost anywhere from less than one dollar to more than $500. Luckily, we are able to set up and run these digital ad campaigns for you, so you don’t have to worry about losing money or not getting clicks. Our live reporting dashboard is available 24/7, so you always know how your campaign is performing and what changes we implement to get you better results!
If you’re looking to grow your contracting business this year, don’t hesitate to get started with digital marketing TODAY. Don’t wait for business to slow to the point where you’re scrambling for new work. Keep ahead of your competitors and increase your leads/sales from your website through consistent digital marketing.
Contact us to get started today.